Reading Time: 6 minutes On this blog, the Stories Inc. team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Although we’re just a few months in for 2022, we’ve already received record hits and downloads of
Reading Time: 11 minutes The best diversity and inclusion videos communicate an inclusive corporate culture by sharing employee experiences. Prove that your company values diversity, inclusion, and belonging by uncovering and amplifying a variety of employee voices from throughout your company. That’s the only way to prove your actions
Reading Time: 7 minutes Start with one of these employee story content projects in your first 100 days in an employer branding job. (They’re also great ideas if you’re looking to shake up your culture content library and talk to candidates in new ways!) Employer branding and recruitment marketing
Reading Time: 6 minutes As job changes flood your feeds, notice that there have been more boomerang employees than ever before. Sometimes employees “boomerang” (return to a company where they’ve worked before) because the grass wasn’t actually greener. Other times, organizations and managers didn’t know what they had in
Reading Time: 2 minutes Employee spotlights are typically one employee profile, used in one place. Oh yes, we can do better! Stories Inc. has reinvented the employee spotlight for recruitment marketing and employee engagement, recognition and retention. Today, there’s a turnover tsunami happening. We know employee recognition is directly
Reading Time: 4 minutes As if culture communication and talent attraction wasn’t bananas enough right now, check out this new finding regarding job postings vs. employee story culture content: Employers are promoting more jobs, more frequently … but candidates are responding less. Rally Inside’s data analytics discovered this important
Reading Time: 5 minutes New 2022 data shows that company culture content featuring employee stories is outperforming job content with candidates by a mile. Yes, your company culture video is experiencing a renaissance. Here’s why. The reliable “company culture video” is an important cornerstone of your recruitment marketing content
Reading Time: 8 minutes How to share Black History Month stories in February, and diversity, equity and inclusion stories all year long — top takeaways from Stories Incorporated’s LinkedIn Live discussion. Is it important for companies to join the conversations happening during Black History Month? And, how do Black
Reading Time: 3 minutes Reframe the reference check! Are reference checks dead? We say, “No way!” But, they are overdue for a revamp. Let’s look at them differently. First: Reframe When you can talk to a manager of someone you’re considering, it’s a gift. Stop treating them as a
Reading Time: 4 minutes This post is an updated-for-2022 excerpt from our downloadable guide to creating a recruitment marketing content stack. Whether you’re creating a recruitment marketing content strategy or populating your brand new recruitment marketing technology, you need a content stack. Here’s the framework we recommend to our
Reading Time: 4 minutes Employer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year. But long-form video —
Reading Time: 5 minutes Companies need recruitment marketing videos in 2022, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and