The most effective diversity and inclusion content features true employee stories to show what your company has done that’s made their work experience better.
From diversity in backgrounds and ethnicities to diversity in thought, skills and practices, what makes each of us different and unique deserves to be celebrated. That celebration comes to life for those both outside and within your organization when you take the time to cultivate and share the stories that best illustrate how you are both inclusive and diverse.
Sharing stories in your diversity and inclusion content is especially important for groups who have been burned by unhealthy cultures. They are especially skeptical. They want to hear from people who are like them about what working at a company they are considering is *really* like.
According to the Society of Women’s Engineers, 30% of women who left the engineering field did so because of the corporate culture. If your company is providing paths and mentorship to women in tech, candidates need to know about it. This video we created for Expedia is a great example: