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Diversity and Inclusion Content

When we looked at 250 career sites from the Fortune 500, a close variation of the phrase “inclusive and diverse culture” appeared 20% of the time. Don’t miss the opportunity to show candidates you mean it: use employee stories. If you’re not using stories from real employees to validate that your inclusion efforts work, and specifically show what your organization does to encourage and welcome different perspectives, it’s just words to seekers who see the sentiment everywhere.

What is Diversity and Inclusion Content?

From diversity in backgrounds and ethnicities to diversity in thought, skills and practices, what makes each of us different and unique deserves to be celebrated. That celebration comes to life for those both outside and within your organization when you take the time to cultivate and share the stories that best illustrate how you are both inclusive and diverse.

What makes our diversity and inclusion recruitment marketing content different?


People remember stories better than any other types of information they consume. It’s why some stories have lasted millennia in our civilization. Weaving stories into your diversity video will make it engaging and memorable.


Companies are notorious for making shallow claims about the amount of diversity at a company. Using authentic stories in your diversity video provides the proof that you are who you say you are.


Diversity videos that rely on stories are inherently substantive. Stories have many layers, and so even a short story can have deep messages and implications about what it’s truly like to work somewhere.

The storyteller shares specifically what BAE Systems did to create an inclusive environment for her. It’s engaging, authentic and substantive.

Want more examples? Our Best Diversity and Inclusion Content post has several examples of work we admire.

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