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Recruitment Marketing Videos

Recruitment Marketing Videos

What is a Recruitment Marketing Video Series?

A Recruitment Marketing Video Series is a group of videos that show a candidate what it’s like to work at a company. Each video in the series might cover a different theme, like mission or core values. Together, the videos provide a complete picture of the company as a workplace.

Here are some examples.

Core Values Series:
Loews Hotels & Co.

If your company is living its values, you have a lot to say. Don’t cram it all in one video. Give each value its own space to show candidates how it impacts the employee experience.

Loews Hotels & Co selected four properties to feature, and paired each with a core value.



Good Neighbor

Adding Value

Bring a Program to Life: Rotational Programs at Dell

Many organizations offer unique programs to their employees. Sell it to your candidates — why should they apply?

Dell featured their rotational programs in a five-part series: Access to Leadership, Accelerating your Career, International Opportunities, Program Camaraderie, and Exciting Work.

Access to Leadership

access to leadership employer brand video

Accelerating your Career

career path employer brand video

International Opportunities

international opportunities recruitment marketing video

Exciting Work

exciting work recruitment marketing video

Highlight a Team: Merchandising Team at CVS Health

Candidates want insight into their future team, colleagues, and manager. A team-specific series is a great way to do just that. 

CVS Health featured their merchandising team and their unique proposition to candidates. Check it out:

Purpose in Merchandising

Recruitment marketing video about purpose

Consumer Empowerment

A recruitment marketing video example about empowerment

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