Career Site Content

Your careers site is the hub for all your recruitment marketing and employer branding content. The most successful career sites speak specifically (interns, executives, engineers, sales people) and generally (what your universal culture is like), to candidates in all phases (attraction, consideration, offer stage). That’s a lot of content. Don’t worry, we have the expertise to help you: we have created candidate-personalized content for more than ten major career sites.

Our unique methodology is designed to efficiently create a ton of engaging employer branding and recruitment marketing culture content, perfect for populating career site platforms and engaging candidates in just a few weeks.

What Makes for a Successful Careers Page?

A successful career page will highlight content that answers all of your candidates’ questions in an engaging and thoughtful way. Some of the most important information candidates are looking for include:

84% of candidates are looking to learn more about company culture
71% of candidates want to know more about work-life balance
63% of candidates want to know more about company benefits

Our favorite career page content:

Besides answering specific questions, careers site content must provide insight into the culture. Only use real team members in videos, written testimonials, and images — each candidate touch point is an opportunity for them to better understand your organization and gauge whether or not they could be successful there.

Here are the four areas of content critical to a successful careers site and an example of a story successfully illustrating it:

Mission and Values

CVS Health’s purpose statement is “Helping people on a path to better health.” Meet Maryalyce Saenz and hear about the day she realized she was in the right place.

Career-specific Content

A lot of organizations have a sales department. But, Robert Dawkins’ story demonstrates the competitive, team-oriented atmosphere with Frontpoint Security sales.

Highlighting Niche Hiring Areas

Dell supported Cherry Lynch when she wanted to serve her country and have a career. From veterans to interns to Women in STEM and more, these niche groups need to know how they will be supported.

Benefits and Policies

63% of candidates want to know more about a company’s policies and benefits. So, at the end of every month, The Motley Fool draws a name and that person has to take two weeks off before the end of the month. What unique benefits and policies do you offer that differentiates your company from others?

Want to learn more? Download our eBook for lessons learned from creating content for some of your favorite careers sites.