These statistics mean that enlisting video job descriptions in addition to traditional text descriptions not only draws in more views, but actually converts more job seekers. Candidates are searching for insight, and the more specific you can get about the job, the team, and the universal culture, the more you win the attention and consideration of potential candidates, which leads to applications.
In a text-only job description, enthusiasm is limited to punctuation. A video job description allows for hiring managers and team members to bring to life the real employee experience.
When you share recruitment marketing content, you’re really asking candidates to consider changing their lives. Make the decision to start the journey with you easier by showing them what it’s really like to work at your company, in that role, with that team. The best way to show-not-tell is through video and other visuals.