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What is a Team Value Proposition?
A Team Value Proposition (TVP) is created when you uncover what’s unique about a specific small group experience within the context of the larger organization. It requires the employer brand or recruitment marketing leader to partner closely with a business leader in a division, team or location to uncover specific experiences that define team culture.
Why should you invest in creating team content?
We work with employer brand and talent acquisition leaders as well as team leads within a business unit to bring a team to life for candidates. There are many benefits to taking this approach, including:
- Communicate a unique team culture
- Introduce candidates to the team before the interview
- Ground your EVP and TVP in specific examples
More reading on Team Storytelling
Explore examples of Team Storytelling in action