Reading Time: 7 minutes Effective employer branding for remote and hybrid culture requires real stories from employees who are working, and thriving, remotely. Employees are working remotely and want to stay remote. Candidates think not having the option is a dealbreaker. And, having the choice on when to come
Reading Time: 4 minutes Engage employees and recruit candidates with storytelling from your team. Employee stories show values in action internally and externally. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee stories that embody the company’s values, cultural statements and
Reading Time: 4 minutes Stories Incorporated captured employee stories that activated an Employee Value Proposition and pillars — learn more in our Lockheed Martin case study. Lockheed Martin, an aerospace innovator and global defense contractor, developed a traditional Employee Value Proposition (EVP) and achieved great results. After gathering extensive
Reading Time: 7 minutes The best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are
Reading Time: 2 minutes Download our Employee Value Proposition Guide and start activating your EVP with stories! EVP statements are useful and important guideposts to building your employer brand. Yet, EVPs and the pillars that support them often mean a lot more to the people who created it than
Reading Time: 2 minutes Access (on-demand!) Stories Inc.’s diversity and inclusion webinar with AstraZeneca’s employer brand and inclusion experts. Arrastene (EJ) Henry II, US Head of Inclusion and Diversity at AstraZeneca, and Jade Harper, AstraZeneca’s Employer Brand Manager joined Jill Shabelman of Stories Incorporated for an insightful and tips-filled diversity and inclusion webinar. They shared
Reading Time: 9 minutes We’re sharing our top five tips for developing a DEI content strategy that connects with candidates and employees, and proves your real commitment. We’ve worked with some of the most progressive companies to create content that supports their diversity, equity and inclusion (DEI) commitment and
Reading Time: 7 minutes There’s a lot of energy and discussion around diversity, and hiring women-owned businesses as suppliers. But recent statistics show that they are not advancing or growing at the rate other organizations do. 3 percent of U.S. venture capital goes to all-women founding teams 17 percent
Reading Time: 7 minutes It’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in
Reading Time: 7 minutes Start with one of these employee story content projects in your first 100 days in an employer branding job. (They’re also great ideas if you’re looking to shake up your culture content library and talk to candidates in new ways!) Employer branding and recruitment marketing
Reading Time: 7 minutes We watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. We’re always watching the culture videos released by companies trying to communicate
Reading Time: 13 minutes The “talent tsunami” is here. Anywhere from 20-50 percent of employees are looking for new jobs or are planning to quit once the pandemic is behind us, experts estimate.* (The largest study, Edelman Data x Intelligence’s Work Trend Index survey, has this number at 40