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Author: storiesincorporated

Black History Month stories

Celebrate Black History Month with stories from team members

Reading Time: 8 minutes While amplifying Black voices and addressing diversity, equity and inclusion should be a year-round element of your content strategy, February is a wonderful time to specifically honor Black history and people within your company. Be a part of this national celebration and celebrate Black History

At Home Filming 4

Why You Need At-Home Filming to Communicate Remote Work Culture

Reading Time: 5 minutes Since 2020, remote and hybrid workers have become an increasingly important talent segment. In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and employment types—report having the option to work from

best photos for employer branding

The best photos for employer branding and recruitment marketing

Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. They

A 2022 Story of the Year: DEI at Choice Hotels

Reading Time: 3 minutes Every year, we select a few of our favorite culture stories from the year to celebrate employee storytelling. One of our favorite employee stories this year comes from Chelsie at Choice Hotels. This story proves Choice’s commitment to Diversity, Equity and Inclusion (DEI) through specific

Culture Content Audit and Planning Guide

Reading Time: 2 minutes Get a jump on your 2023 content strategy by conducting a culture content audit. Culture content is one of the best and most overlooked content categories: culture content. In 2022, 66 percent of marketers report that they’re creating more content, and 50 percent say that

best employer branding videos

What is culture content?

Reading Time: 4 minutes Culture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept. What is the best form of culture communications? For this reason, employee stories are

Employee Storytelling Projects to Start Next Year

Reading Time: 5 minutes There’s always a balancing act to the last three months of the year. You’re focused on executing on goals for this quarter, but you’re also planning for 2023. That’s why employee storytelling projects get a lot of love this time of year. Whether you’re making

global talent attraction

Global Talent Attraction with Organizational Storytelling

Reading Time: 3 minutes Talent acquisition teams can activate a global talent attraction strategy, including communicating local cultures, by using organizational storytelling. This piece is an excerpt from our download, The Complete Guide to Organizational Storytelling. Talent acquisition professionals and leaders love organizational storytelling efforts because they are the

portrait of woman smiling

5 DEI content strategy tips to earn employee and candidate trust

Reading Time: 9 minutes We’re sharing our top five tips for developing a DEI content strategy that connects with candidates and employees, and proves your real commitment. We’ve worked with some of the most progressive companies to create content that supports their diversity, equity and inclusion (DEI) commitment and

diversity, inclusion and employer brand

Diversity, inclusion and employer brand

Reading Time: 5 minutes Prove that your company’s diversity, inclusion and employer brand are fully integrated through real employee stories. Candidates want to know a potential employer is wholly committed to diversity and inclusion. That doesn’t mean your organization has to have arrived at perfection — it’s a continuous

diversity equity and inclusion storytelling

Communicating Diversity, Equity and Inclusion Through Storytelling

Reading Time: 8 minutes Strategies for communicating diversity, equity and inclusion through storytelling throughout our organizations.  Chief Diversity Officers and other team members focused on increasing inclusion and belonging in corporate cultures have some of the most critical roles today. You’re the cartographers and guides on your company’s continuous