Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with
Reading Time: 3 minutes Executive communications have always been a bridge from the boardroom to the masses. Whether it’s an in-person town hall, onboarding welcome video, or well-timed newsletter outreach, these communications serve as opportunities for leaders to share their perspective and build trust at important employee inflection points.
Reading Time: 5 minutes Stories Inc. is a small team in the growing field of employer branding and recruitment marketing. We are a professional services firm that uncovers employee stories that communicate culture, and creates compelling content for our clients. We work with leading Fortune 1000 employer brands like
Reading Time: 6 minutes While there’s much to celebrate about how far women have come in the world of work, there’s still a lot to do to create gender equitable workplaces. Yes, this is a year-long, everyday challenge. But, holidays like Women’s History Month and International Women’s Day shine
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Reading Time: 7 minutes A day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. Of course, these types of videos are great vehicles
Reading Time: 8 minutes While amplifying Black voices and addressing diversity, equity and inclusion should be a year-round element of your content strategy, February is a wonderful time to specifically honor Black history and people within your company. Be a part of this national celebration and celebrate Black History
Reading Time: 6 minutes Are you communicating your company’s remote work culture? Since 2020, remote and hybrid workers have become an increasingly important talent segment. In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and
Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. They
Reading Time: 3 minutes Every year, we select a few of our favorite culture stories from the year to celebrate employee storytelling. One of our favorite employee stories this year comes from Chelsie at Choice Hotels. This story proves Choice’s commitment to Diversity, Equity and Inclusion (DEI) through specific
Reading Time: 2 minutes Get a jump on your 2023 content strategy by conducting a culture content audit. Culture content is one of the best and most overlooked content categories: culture content. In 2022, 66 percent of marketers report that they’re creating more content, and 50 percent say that
Reading Time: 4 minutes Culture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept. What is the best form of culture communications? For this reason, employee stories are