Reading Time: 5 minutes This post originally appeared on the SmashFly blog. Recruitment marketers, we know you’re thinking about funnels that end in hire. But did you know there’s a different approach that can make your job easier and harder at the same time? Yes, the infinity loop extends
Reading Time: 4 minutes Psst: it’s employee stories. With the tight talent market and the swell of uninspiring content for candidates out there, there’s a real opportunity and need for all of us to get better at content and recruitment marketing basics: Understanding our audience Creating content that engages
Reading Time: 6 minutes Interactions is the world’s largest independent artificial intelligence (AI) company. Their technology enables customers to communicate easily with brands—without feeling like you are talking to a machine. Interactions’ market position in a rapidly expanding industry sent them into hyper-growth mode. As they scale, they faced
Reading Time: 4 minutes Simple: It’s the most effective recruitment marketing content there is. Here’s why: 1. Stories give real insight. Your audience is active and passive candidates. Give these people what they want: insight into your culture. The only way they get it is from people who are
Reading Time: 1 minute Stock photos and job listings? We’re challenging you to take your careers site to the next level. We’ve created content for countless careers sites across industries. We rounded up what we’ve learned from five of them in an ebook to help inspire you to make
Reading Time: 3 minutes We are proud to share our redesigned website, updated with our recent work, insights, and new visual identity. Get the inside scoop of what we learned from each project and stay current on industry trends. And explore our site to see how we can bring your company culture
Reading Time: 4 minutes In 2018, Expedia, Inc. rebranded to Expedia Group, Inc. to better represent the collection of brands that make up the organization (hello, Vrbo!). And, they had just invested in a brand new kununu profile to pair curated employee stories in video and photos to accompany
Reading Time: 7 minutes We love our work. Because each one of our clients has a distinct culture, every project takes on a life and story of its own and contributes to our growth as recruitment marketers. And while every story we uncovered last year provides candidates with insight,
Reading Time: 3 minutes This summer, we filmed inside a gym as part of a project for a global fitness chain, capturing employee stories through interviews and b roll footage. When scouting for an ideal interview shot we are typically looking for a quiet, visually interesting location that is
Reading Time: 5 minutes In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., I found that many of
Reading Time: 7 minutes Career site refresh in six weeks or less Since its founding in 1899, Sonoco has grown immensely to include 16 diversified packaging solutions businesses worldwide. And as the company has expanded, so has its offerings to team members. From supply chain to operations to engineering
Reading Time: 3 minutes We teamed up with our friends at kununu recently and put our collective heads together to create an ebook for anyone looking to go beyond the basic careers page and take their employer branding and recruiting to the next level. What we created was the