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Content for Employer Review Sites

Employee story content should be on every candidate-facing channel, especially review sites. Candidates are searching for insight into your culture and policies, and they are going straight to the source: your employees.

Most review sites double as a platform to share visual content you curate, so you can use employee stories you choose to communicate your brand messaging and supplement written employee feedback.

Here are examples of our content in action:

Expedia Group, Inc.

One-minute Culture Video

One-minute Job Description Video

Some review sites attract a very specific user, such as Fairygodboss. Women are using Fairygodboss to research corporate culture, including mentorship opportunities and benefits. For focused candidate channels like this, you must talk about elements of your culture that appeal to that specific group. For more information, download our guide, How to Use Storytelling in Recruitment Marketing to Achieve Gender Equality at Work.

Let’s chat about how we can help you create Content for Employer Review Sites!

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