Internal Communications Content

Internal communications play an important role in reinforcing the culture of an organization. Great internal comms content engages employees, empowers them to succeed, and amplifies their voices. And, employee storytelling communicates your company messages in the most compelling way possible.

Employee stories reinforce your internal comms strategies

No matter the information you’re delivering, employee stories validate your messages, offer proof of authenticity, and increase connection. Stories bring abstract concepts to life, and build ownership between team members and your organization.

Instead of asking employees to download a corporate brief or digest a lengthy email, employee stories show rather than tell your company priorities. For instance, it’s one thing to see a “Customers First” directive on the intranet. And it’s another thing entirely to experience stories of how colleagues went above and beyond for customers, in their own words.

Distribution idea: Share employee stories in your internal email newsletters. Team members will actively engage with this oft-ignored channel if their colleagues’ stories are featured.

Employee stories promote and elevate recognition efforts

In addition to the many benefits of shining a spotlight on employees, another benefit of sharing stories internally is the opportunity for colleagues to celebrate and connect with the people who make up the culture. Employees may be used to hearing from leaders, but they are hungry to hear more from and relate to their co-workers from all levels.

Distribution idea: Find ways for team members to engage with, comment on and “like” your story-based content. We’re proponents of sharing stories on your “Life at” social channels. Your employee storytellers will receive recognition from their colleagues, and followers will be inspired by the stories. In turn, the stories promote pride in your company among all employees, and provide content for them to share as brand ambassadors.

Employee stories remind employees your company invests in them

From stories of work/life balance to development programs, sharing employee stories internally reinforces your commitment to employees. It reminds them that you prioritize their well-being and care about them, which is crucial for an engaged and productive workforce.

Distribution idea: Share stories that highlight your benefits or policies in your employee handbook. Your handbook doesn’t have to be a dry policy document — liven it up with engaging, story-based content.