No matter the information you’re delivering, employee stories validate your messages, offer proof of authenticity, and increase connection. Stories bring abstract concepts to life, and build ownership between team members and your organization.
Instead of asking employees to download a corporate brief or digest a lengthy email, employee stories show rather than tell your company priorities. For instance, it’s one thing to see a “Customers First” directive on the intranet. And it’s another thing entirely to experience stories of how colleagues went above and beyond for customers, in their own words.