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Reinventing Employee Spotlights for recruitment marketing and employee recognition

Reading Time: 2 minutes

Employee spotlights are typically one employee profile, used in one place. Oh yes, we can do better! Stories Inc. has reinvented the employee spotlight for recruitment marketing and employee engagement, recognition and retention.

Today, there’s a turnover tsunami happening. We know employee recognition is directly tied to retention: 55 percent of employees seeking to switch jobs list lack of recognition as their top reason for leaving. 69 percent say that better rewards and recognition would encourage them to stay. 

Meanwhile, your job applications have plummeted and you need to do something different. People don’t know about your awesome culture. And yet, employee stories are the best recruitment marketing content, and the very best way to communicate what sets you apart to candidates. 

What can you do that addresses both of your problems?

Introducing Employee Spotlights, reinvented and bundled to bolster employee engagement and raise your cultural profile among candidates. 

Download our guide to shining a light on your employees.

Traditionally, employee spotlights are one piece of content, such as a Q&A with an employee that’s posted on a career site. Often, employee spotlights serve a single communication purpose or channel, which is a huge missed opportunity for your recruitment marketing and employee engagement and retention efforts.

At Stories Inc., we know that one employee interview uncovers lots of little moments and stories that celebrate the storyteller and their organization. We know how much great stuff hits the cutting room floor. And, we know the power of creating recruitment marketing content that is thoughtfully optimized per candidate and employee communications channel.

Employee spotlights make employees feel feel valued and connected to your culture, as well as engage and attract future employees.

Download our guide to shining a light on your employees.