Reading Time: 11 minutes Stories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.
Reading Time: 6 minutes Your marketing department is slammed. But, YOU can create great recruitment marketing without your marketing department. Develop awesome visual content featuring real employees, and your talent acquisition, employer branding and recruitment marketing expertise. Here are some tips that will wow your audiences (and your marketing colleagues!).
Reading Time: 6 minutes Why an unlimited vacation policy doesn’t work, and how progressive companies are implementing this alternative that give employees real, quality time off. First, we were on a hamster wheel of busyness. Then, the pandemic rocked and ruined our lives. And now, we’re languishing and recovering
Reading Time: 13 minutes Every day, employers are deciding what return-to-work looks like for their company. Studies have shown* that the majority of employees want flexibility and the option to decide where they’ll work. While some companies are redesigning spaces to accommodate hybrid and in-person options to meet candidate
Reading Time: 2 minutes Access our on-demand DEI Presentation from TA Week! This workshop shows how employee stories communicate DEI progress and strategy, with examples from leading brands. “Diversity and inclusion statements” may be rooted in good intention, but they’re ineffective. Audiences will believe an organization really values DEI
Reading Time: 5 minutes There are a thousand reasons to thank and publicly recognize your employees right now. As COVID-19 continues to impact our personal and professional worlds, everyone is working especially hard to keep it together while still moving forward. We can all use a reason to celebrate
Reading Time: 2 minutes Our guide for recruiting women in tech helps you show female candidates and employees that your culture supports and celebrates them. Inside, we show you how to communicate that your company has opportunities for women in tech that they can’t find just anywhere. When you
Reading Time: 7 minutes Here’s how you recruit tech talent, whether or not you are considered a tech company. Oftentimes we hear statements like this from great companies who have challenges recruiting tech talent: “People think of us as a financial services / government consulting / dog grooming company,
Reading Time: 5 minutes Your company wants to recruit women engineers and technologists. Join the club. But, you can actively recruit — and retain — more female talent in your tech roles. The key is to show them exactly how your culture is supportive to women in tech. Create
Reading Time: 7 minutes The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. Learn how to measure it in this excerpt from our ebook, Getting Buy-In for Your
Reading Time: 8 minutes Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Employer branding
Reading Time: 2 minutes The best career site photos always feature real employees and work spaces. A stock image of two hands shaking? A blurry person walking down a hallway carrying a briefcase? Fuggedaboutit. Additionally, outdated images from years ago that don’t reflect your current culture serve no one’s