Reading Time: < 1 minute Employee stories in content marketing are key to engaging employees and candidates. Our ebook provides a comprehensive guide to creating an effective employee engagement and talent brand content marketing strategy. By implementing the best practices featured in this ebook, you’ll create an employee stories content
Reading Time: 7 minutes How can talent marketers support our underrepresented employees this second, and forever? How can we use our marketing skills to amplify their stories while also proving corporate allyship? First, be true allies. Amélie Lamont’s Guide to Allyship provides us with the a powerful definition of allyship,
Reading Time: 6 minutes In January this year, we wrote an article that was very thoughtful about the top recruitment marketing opportunities for 2020. Looking back, it might as well have been written in January 1995, considering what has followed. But, we weren’t all wrong. In fact, some of the
Reading Time: 2 minutes This year, we are reading books that expand our professional learning and personal growth. Discussing what we learn, and hearing other perspectives, accelerates our learning and deepens our reflection. And it’s more fun to read books together. Hence, the Talent, Leadership, and Marketing Book Club
Reading Time: 6 minutes The best workplaces create environments where employees thrive professionally and personally. World class cultures do this no matter what is happening in the world. In fact, they double down on their commitment to employees during a crisis, whether that’s a pandemic or racial violence. Just
Reading Time: 4 minutes Stories Inc. launches Virtual Story Sessions, our new service that captures remote employee video content. Capture your employees’ stories in high-definition video and audio, and receive an array of content reflecting virtual workplace cultures and diverse employee experiences. Stories Inc. specializes in capturing distinct workplace
Reading Time: 11 minutes I have been a member of the remote workforce and a parent who works from home since 2009. I’ve worked from home as a mom of babies, toddlers, preschoolers, big kids, sick children. It has never been as difficult as parenting and working during COVID-19.
Reading Time: 10 minutes Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. This piece is part of Stories Inc.’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the
Reading Time: 3 minutes We know that inclusion, diversity and belonging (IDB) concepts are important to you. They are important to candidates, too. Having an inclusive workplace is the right thing to do, of course. However, a strong focus on inclusion, diversity and belonging is a proven business imperative,
Reading Time: 2 minutes If mission is your ‘why,’ core values are your ‘how.’ These fundamental beliefs guide company standards and team member behavior. Core values drive both big picture decisions, and everyday interactions. This guide to Communicating Core Values to Candidates will teach you how to best convey
Reading Time: 10 minutes Public relations and traditional marketing experts are using their crisis communications best practices during the COVID-19 pandemic. Recruitment marketers, likewise, should be employing crisis comms strategies to best communicate to candidates their organizations’ response to the virus, and how it impacts candidates considering your company
Reading Time: 6 minutes The Stories Inc. team was collaborating on a blog post about collaboration (hey, we walk our talk) before the coronavirus. The resources and examples we gathered would have been helpful to talent marketers in a pre-pandemic world, but currently are eclipsed by stories of collaboration