Reading Time: 3 minutes Talent Marketing, we love you and all you do for companies and candidates. Let us count the ways (here’s four). At the TA Week conference, we heard from a variety of speakers that ultimately taught us how we can further our impact as practitioners and leaders
Reading Time: 2 minutes Candidates need more than value statements on a career site to evaluate whether your culture is right for them. Employee testimonials aren’t helpful, either. Bring company culture into focus with stories. Specific, insightful employee stories allow candidates to make informed opt in and out apply decisions.
Reading Time: 2 minutes Employee stories can grab attention and inform candidates at the same time. With just a few words or an image, some stories get to the heart of what it means to work at your organization. And those quick but powerful stories are ideal social recruiting content. This week,
Reading Time: 5 minutes The best company culture videos really capture the employee experience. Company culture videos give real insight to candidates actively considering you as an employer. When you are honest about what it’s like to work at your company, candidates can make better, more informed career decisions.
Reading Time: 6 minutes When candidates search social media to learn about your company, what will they find? Give candidates the information they are seeking on your social channels with social media recruiting hashtags. Hashtags that combine your company name with #lifeat, #jobsat or #workat (e.g. #lifeatGoogle) give insights
Reading Time: 4 minutes You need content ideas. And at Stories Inc., we’ve developed thousands of pieces of employee story content that candidates love. So, we have decided to share with you what is best resonating with candidates, and what tactics are successful for our customers. It’s all inside our free
Reading Time: 7 minutes It’s the time of year when Stories Inc. reflects on two questions: What has inspired us this year? How have we improved as recruitment marketers? Because uncovering important and compelling stories that communicate culture is our job, there is no shortage of sources of inspiration. Our
Reading Time: 2 minutes Sometimes it’s easy to uncover a team value proposition. When you interview for specific stories, themes emerge about the employee experience. This happened at Interactions, a rapidly growth AI company. Stories uncovered the stories of Interaction’s scaling sales team, and got to the heart of
Reading Time: 4 minutes When Stories Inc. creates recruitment marketing content for our clients, it doesn’t matter if the content is merely viewed. Above all, your recruitment marketing content should influence the right person to take the next step in the consideration phase as a candidate applying to your
Reading Time: 3 minutes This post is part of a blog series, featuring our favorite stories of 2019. How would your parents describe what you do for a living? Match.com employees asked their parents to describe their children’s professions and hilarity ensured (video below). “What is my job title?” a
Reading Time: 4 minutes This post is part of a blog series, featuring our favorite stories of 2019. A 2018 report by Deloitte and The Manufacturing Institute projected that over the next 10 years, there could be as many as 2.4 million unfilled manufacturing jobs. This talent shortage exists
Reading Time: 7 minutes Research shows that 47% of companies with talent networks never send another communication after the confirmation email. If talent is opting into your talent community—raising their hands to learn more about what it’s like to work at your company—don’t miss this opportunity to nurture an