PRESENTATION: YOU are a Recruitment Marketer
Reading Time: < 1 minute Stories Inc. Content Strategist, Caroline Kangas, gave a talk titled “YOU are a Recruitment Marketer” at DisruptHR Cleveland. Watch Caroline’s talk here:
Pam + Authenticity
Reading Time: < 1 minute Stories Inc. does not have a clock-punching work environment—team members are encouraged to take breaks during the workday, meet friends for lunch, etc. One day, Pam, a communications intern, spoke up and told Lauryn and Scott that she wasn’t comfortable taking breaks because she noticed
Matt + Thoughtfulness
Reading Time: < 1 minute Matt, a business development intern, set an ambitious goal for how many meetings he’d be able to set up each month…and he achieved it! But, in bringing the quantity of sales leads to the next level for Stories Inc., Matt didn’t sacrifice the quality and
Heather + Ownership
Reading Time: < 1 minute When Stories Inc. was engaged for a project with a very tight deadline, it was all hands on deck to make sure it got done. That included Heather, who stepped outside her role as a business development intern to learn a completely new technology and
Crowdsourced Employer Branding: Ericsson’s “Tell Your Story” Campaign
Reading Time: 5 minutes Crowdsourced Employer Branding: Ericsson’s Tell Your Story Campaign Disclaimer: Ericsson is not a client of Stories Inc. We’re highlighting them in the following case study because they effectively used stories and personalized content to enhance their diversity and employer branding. Ericsson is transforming from a
Three employer branding lessons from NBA star Stephen Curry
Reading Time: 5 minutes With the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.
How Thermo Fisher Scientific used stories to relaunch their employer brand
Reading Time: 10 minutes
How Kickstarter and TED use mission and storytelling to build communities
Reading Time: 5 minutes By Andie Schilstra The Coolest Cooler: a 21st century cooler that actually is cooler. This cooler is one of my favorite Kickstarter projects. It is one of the most backed projects on the site, making it a really popular idea that thousands of people wanted
Employer Branding for a Government Contractor
Reading Time: 5 minutes Government consulting companies face interesting employer branding and recruitment marketing challenges, especially when taking a real-story approach to building content. Because projects can be related to national security, employees can’t publicly discuss their innovative work. Also, forget sweet office shots—sometimes government consultants work in SCIFs
Are you attracting best fit candidates with your career page?
Reading Time: 5 minutes Job-seeking is not just about finding a job anymore. It is about finding the right job. Likewise, companies are finally starting to realize that recruitment marketing—putting a concentrated effort into attracting and hiring the right candidate—has long-term benefits that more than cover the investment. In
The importance of taking care of your people
Reading Time: 7 minutes The Southern Division President of The Home Depot, Ann-Marie Campbell, uses Twitter to recognize the great work her associates are doing. The Home Depot is a great example of a company that makes employee recognition, one of their main core values, a top priority. Their
BCG: A global company emphasizing diversity, individual growth
Reading Time: 5 minutes