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Author: storiesincorporated

Why Tell Stories?

Reading Time: 4 minutes This post originally appeared on SRSC’s blog. When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our

Using Retention Strategies in your Recruitment Marketing Content

Reading Time: 4 minutes This post originally appeared on SRSC’s blog. A few years ago I read 90% of employees make their decision to stay long-term at a company within the first six months. This really stuck with me. As a (former) talent acquisition manager, our team considered tenure/turnover an important

Hosting

Reading Time: 4 minutes Using video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Technical Considerations

Reading Time: 7 minutes Using video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Better B-roll Makes for Better Videos

Reading Time: 5 minutes No matter how much B-roll you film, you can never have too much. While people telling stories is ultimately what drives our style of videos, B-roll and graphics make them more engaging.  Working with your filming team on a plan for capturing better B-roll will

Focus on Story (or Stories)

Reading Time: 4 minutes Using video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Cvent and the Top 5 Things I Value in a Company

Reading Time: 4 minutes I am a rising senior in college, so where I want to work when I graduate is at the front of my mind. Entering the workforce out of college can be overwhelming, but it helps to know what kind of company to look for. In

Crafting an Effective Internship Recruitment Strategy

Reading Time: 5 minutes You’ve always known your internship recruitment strategy can impact long-term hiring goals. Now you’re really glad you invested in internship recruitment marketing for this initiative hiring season: according to NACE’s 2016 annual report, the intern-to-full-time-hire conversion rate is at a 13-year high of 61.9%. That’s

The New Black Hole in Your Candidate Experience

Reading Time: 8 minutes This post was originally published on the SmashFly blog. Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus application process to submit your application. You receive

Pam + Authenticity

Reading Time: < 1 minute Stories Inc. does not have a clock-punching work environment—team members are encouraged to take breaks during the workday, meet friends for lunch, etc. One day, Pam, a communications intern, spoke up and told Lauryn and Scott that she wasn’t comfortable taking breaks because she noticed