Reading Time: 10 minutesPublic relations and traditional marketing experts are using their crisis communications best practices during the COVID-19 pandemic. Recruitment marketers, likewise, should be employing crisis comms strategies to best communicate to candidates their organizations’ response to the virus, and how it impacts candidates considering your company
Reading Time: 6 minutesThe Stories Inc. team was collaborating on a blog post about collaboration (hey, we walk our talk) before the coronavirus. The resources and examples we gathered would have been helpful to talent marketers in a pre-pandemic world, but currently are eclipsed by stories of collaboration
Reading Time: 3 minutesAchieving gender equality in the workplace is a goal that’s near and dear to our heart here at Stories Inc. So, we teamed up with our friends at Fairygodboss to create an ebook that would help to tackle the pervasive problem of gender inequality at
Reading Time: 8 minutesYour career site is one of the most powerful tools for attracting top talent—but is it truly working for you? If your site isn’t optimized to engage candidates and provide a seamless experience, you could be missing out on great hires. A strong career site
Reading Time: 7 minutesStories Inc. has created culture content for countless career site projects. Whether you’re relaunching, refreshing, or starting from scratch, we’ve seen it all. We’re sharing the best way to tackle content for a career site project based on more than a decade of experience. While
Reading Time: < 1 minuteStock photos and job listings? We’re challenging you to take your careers site to the next level. We’ve created content for countless careers sites across industries. From complete content overhauls, to updates for specific needs, we have helped organizations deliver content that resonates with candidates
Reading Time: 3 minutesTalent Marketing, we love you and all you do for companies and candidates. Let us count the ways (here’s four). At the TA Week conference, we heard from a variety of speakers that ultimately taught us how we can further our impact as practitioners and leaders
Reading Time: 2 minutesCandidates need more than value statements on a career site to evaluate whether your culture is right for them. Employee testimonials aren’t helpful, either. Bring company culture into focus with stories. Specific, insightful employee stories allow candidates to make informed opt in and out apply decisions.
Reading Time: 2 minutesEmployee stories can grab attention and inform candidates at the same time. With just a few words or an image, some stories get to the heart of what it means to work at your organization. And those quick but powerful stories are ideal social recruiting content. This week,
Reading Time: 5 minutesThe best company culture videos don’t just tell—they show the authentic employee experience. Company culture videos have become a crucial tool for attracting talent. These videos offer a genuine glimpse into what it’s like to work at your company, helping candidates make well-informed decisions about
Reading Time: 6 minutesWhen candidates search social media to learn about your company, what will they find? Give candidates the information they are seeking on your social channels with social media recruiting hashtags. Hashtags that combine your company name with #lifeat, #jobsat or #workat (e.g. #lifeatGoogle) give insights
Reading Time: 4 minutesYou need content ideas. And at Stories Inc., we’ve developed thousands of pieces of employee story content that candidates love. So, we have decided to share with you what is best resonating with candidates, and what tactics are successful for our customers. It’s all inside our free