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GUIDE: Recruitment marketing content ideas

Reading Time: 4 minutes

You need content ideas. And at Stories Inc., we’ve developed thousands of pieces of employee story content that candidates love. So, we have decided to share with you what is best resonating with candidates, and what tactics are successful for our customers. It’s all inside our free guide to the best recruitment marketing content ideas!

In this content kickstarter, you will be inspired with new content approaches for your next campaign. The guide gives you specific tactics, fueled by employee stories and building upon the top recruitment marketing opportunities you can use now.

Download the Guide

Inside the Guide

Our exclusive download provides you with 12 content ideas that work, plus helpful examples. Within, we show you how to create content that focuses on exactly what candidates are looking for, such as learning about hiring managers before the interview, and what your company does to create a more diverse and inclusive workplace. Additionally, we reveal why team value propositions prove company values to candidates. We also show the impact of stories that convey how your organization honors the whole person.

And that’s just the beginning of the recruitment marketing content ideas and strategies we share that are critical to connecting with candidates!

Here’s to developing your best content in 2020!

Are you looking for more resources to help with recruitment marketing? The Stories Inc. team has got you covered. Help yourself to the following resources.

Best Employee Stories Kickstarter

Start with our quick guide to capturing employee stories and communicating culture. Learn how employee stories translate into recruitment marketing and employer branding content. Also, see examples of how progressive companies use stories to support broad culture concepts. Get the guide.

Content Planning Worksheet

This sheet will help you get inspired, get planning and get organized. You will access scopes and plans inspired by progressive employer brands. Additionally, the worksheet will help you engage candidates and build pipelines through targeted recruitment marketing content. Get the worksheet.

Team Storytelling Content Kickstarter

Learn tips for starting your own team storytelling project. See examples of how progressive companies communicate team value propositions and take on unique recruiting challenges. Get the guide.

Real Employee Photos Content Guide

Show candidates photos of real employees at work. Then, they’ll picture themselves working with you. Get inspired by these employee photos that show culture from within office environments, manufacturing facilities, on shipyards (!) and more. Get the guide.

60 Second Video Content Guide

You can make one-minute videos that grab candidates’ attention. See video examples from progressive companies and learn how you can quickly make an impact. Get the guide.

If you would like more help with recruitment marketing content that connects to candidates, contact us, we are happy to help.

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