Reading Time: 5 minutesHere’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire
Reading Time: 2 minutesGetting Buy-In for Your Employee Story Project is the ultimate guide to employer branding ROI. As an employer brand professional, you’re responsible for building awareness, engaging top talent, and ensuring that your company’s culture is communicated authentically across all channels. If that wasn’t enough, you
Reading Time: 9 minutesInnovative and empathetic ways companies can support working parent employees during the pandemic, with stories of what’s working now. At 9 a.m. this morning, all 5 people in my house were on Zoom calls. The two adults had work meetings, and the three kids had
Reading Time: 4 minutesHow do you attract women in engineering, technology and STEM to your organization? Share stories of women in tech who are thriving. In 2020, only 13% of engineers were women, despite more women graduating with engineering degrees than ever. More shocking: 30% of women who
Reading Time: 2 minutesThink you can communicate your workplace culture in less than a minute ? You can … as long as you use employee story videos. Our guide, Culture in 60 Seconds or Less, will show you how short videos communicate culture. Kickstart your own content creation!
Reading Time: 7 minutesYou CAN deliver fantastic recruitment marketing in 2021. Blend virtual and in-person storytelling best practices in the year ahead. With coronavirus vaccines rolling out around the world, it feels like there’s a light at the end of the pandemic tunnel. However, despite the hope that
Reading Time: 4 minutesCandidates are looking for an employer with values that align with their own, and they want to see that the work they’ll be doing helps a greater purpose. So, it’s necessary to help candidates connect to company mission. Achieve that connection by communicating your company
Reading Time: 2 minutesGet Stories Inc.’s guide to the best practices for your careers blog. It has the essential SEO and content tips you need, as well as best topics for your blog posts. Starting a careers blog or re-committing to the #LifeAt blog already on your site
Reading Time: 2 minutesDownload Stories Inc.’s guide to compilation videos that communicate diversity and inclusion. Company culture videos that weave together multiple employee voices are a versatile video style. They can be personalized for teams and talent groups. And, they can illustrate values shared throughout the company. Obviously,
Reading Time: 6 minutesContent is king. Don’t we hear that all the time in marketing? What’s left out though is how hard it can be to consistently create good content. Whether it’s for social media, video, or a blog, being able to make great content hinges on one
Reading Time: 9 minutesCreating an employer brand that resonates globally while honoring the uniqueness of local cultures is an exciting challenge. Supporting a global employer brand means communicating a cohesive and inclusive culture while highlighting what makes each region special. The reward? An inclusive, authentic employer brand that
Reading Time: 4 minutesAt the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee