Reading Time: 4 minutes Candidates are looking for an employer with values that align with their own, and they want to see that the work they’ll be doing helps a greater purpose. So, it’s necessary to help candidates connect to company mission. Achieve that connection by communicating your company
Reading Time: 2 minutes Get Stories Inc.’s guide to the best practices for your careers blog. It has the essential SEO and content tips you need, as well as best topics for your blog posts. Starting a careers blog or re-committing to the #LifeAt blog already on your site
Reading Time: 2 minutes Download Stories Inc.’s guide to compilation videos that communicate diversity and inclusion. Company culture videos that weave together multiple employee voices are a versatile video style. They can be personalized for teams and talent groups. And, they can illustrate values shared throughout the company. Obviously,
Reading Time: 6 minutes Content is king. Don’t we hear that all the time in marketing? What’s left out though is how hard it can be to consistently create good content. Whether it’s for social media, video, or a blog, being able to make great content hinges on one
Reading Time: 9 minutes Creating an employer brand that resonates globally while honoring the uniqueness of local cultures is an exciting challenge. Supporting a global employer brand means communicating a cohesive and inclusive culture while highlighting what makes each region special. The reward? An inclusive, authentic employer brand that
Reading Time: 4 minutes At the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee
Reading Time: 2 minutes Get new employer branding content ideas for 2021! The world has drastically changed, and that means your content needs to reflect the new reality. It’s time to show candidates what it’s like to work at your company today. Significantly, you need to share how your
Reading Time: 8 minutes Creating and activating an employee value proposition (EVP) is an important part of your employer brand. Supporting your EVP and employer brand pillars with employee stories is essential to a successful brand launch. What is an Employee Value Proposition? Employee value propositions are promises to
Reading Time: 10 minutes Here are the best employee stories of 2020. These stories reveal culture and teach us something new about talent brand. Enjoy! This year we were reminded how differently each of us experiences life (and work). Additionally, it’s shown us who companies really are. Organizations needed
Reading Time: 5 minutes Your company benefits say a lot about your corporate culture and what your company prioritizes. For example, good parental leave programs mean a company supports working parents. Profit sharing means shared success is important. If your company has unique and popular benefits, don’t bury them
Reading Time: 7 minutes This post is part of our “Words to Describe Work Culture” series. Also check out our ‘Work Hard, Play Hard‘ and ‘Bring Your Whole Self to Work‘ posts for more examples of using employee stories to push past generic statements and corporate jargon. “We’re like
Reading Time: 6 minutes Stories that reveal what it’s really like to do a specific job at your company, combined with insights into culture, are powerful. That’s why A Day in the life Video is a must-have in your employee storytelling content library to attract top talent. Candidates want to