Reading Time: 8 minutesHere’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Employer branding
Reading Time: 2 minutesThe best career site photos always feature real employees and work spaces. A stock image of two hands shaking? A blurry person walking down a hallway carrying a briefcase? Fuggedaboutit. Additionally, outdated images from years ago that don’t reflect your current culture serve no one’s
Reading Time: 2 minutesThe best diversity and inclusion recruitment marketing and culture content features employee stories as proof. These stories prove what your company has done to make work experiences better. Most companies have pledged their commitment to D&I. But, employee stories back up these commitments by showing
Reading Time: 4 minutesEmployee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent
Reading Time: 7 minutesGreat recruitment marketing content opportunities exist when our companies offer something candidates want, that they can’t find just anywhere. That’s the content that grabs attention and gets you above the noise. But, to truly engage and convert candidates, your content also needs to be thoughtful,
Reading Time: 2 minutesShowcase your company’s intern and early career experience with the best early careers recruitment marketing. Our guide shows you how! Your internship program and early-careers recruitment efforts may have been scaled back or even paused last spring and summer. However, internships and early careers outreach
Reading Time: 3 minutesIn 2019, over 66 percent of of paid interns received a job offer at the conclusion of their internship.* Whether you’re hiring one intern or 100, you know a strong internship class can reduce cost-per-hire and is a great talent pipeline. However, not all intern
Reading Time: 3 minutesLet’s all create great internship experiences for our early career talent. You’ll leave the work world better than you found it. It provides students an opportunity to explore their interests and develop interesting careers. And, of course, it’s a great pipeline for future full-time hires.
Reading Time: 4 minutesWe know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next
Reading Time: 7 minutesWe break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 5 minutesGood talent marketing content shows candidates what it’s really like to work at a company, and reinforces culture for employees. Great talent marketing content can be adjusted and repurposed to tell a single story multiple ways. And the secret to such versatile content is, you
Reading Time: 5 minutesHere’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire