The best diversity and inclusion recruitment marketing and culture content features employee stories as proof. These stories prove what your company has done to make work experiences better.
Most companies have pledged their commitment to D&I. But, employee stories back up these commitments by showing your progress against goals. They’re proof of your efforts to improve the world of work that are far better than any well-crafted corporate statement.
Candidates trust a company’s employees’ words 3 x more than other company statements when looking for credible information on what it’s like to work at that company (Edelman Trust Barometer, 2019). Therefore, candidates will only believe in a culture of inclusivity and a company’s value of diversity when they hear stories from team members. You need stories from people experiencing the culture in your diversity and inclusion recruitment marketing and culture content.
Interested in capturing stories from your team members?
These stories are not only important to attracting candidates, they’re also essential to communicating with and retaining your employees. According to a study by Deloitte, 80 percent of millennial employees will leave within two years if they don’t think their company is doing enough to create an inclusive and diverse environment.
This guide, Top 10 Tips for Communicating a Diverse and Inclusive Culture, will show you how to create your best diversity and inclusion recruitment marketing content. You’ll learn how to capture and amplify your team members’ perspectives and stories. With the tips and examples inside, you’ll answer the D&I questions your audiences need answered.