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Author: storiesincorporated

ROI of employer branding

The ROI of employer branding (and a calculator!)

Reading Time: 7 minutes The ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. Learn how to measure it in this excerpt from our ebook, Getting Buy-In for Your

how to build your employer brand

How to build your employer brand

Reading Time: 8 minutes Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Employer branding

best career site photos

Best career site photos of real employees

Reading Time: 2 minutes The best career site photos always feature real employees and work spaces. A stock image of two hands shaking? A blurry person walking down a hallway carrying a briefcase? Fuggedaboutit. Additionally, outdated images from years ago that don’t reflect your current culture serve no one’s

diversity and inclusion recruitment marketing

Top 10 tips for the best diversity and inclusion recruitment marketing

Reading Time: 2 minutes The best diversity and inclusion recruitment marketing and culture content features employee stories as proof. These stories prove what your company has done to make work experiences better. Most companies have pledged their commitment to D&I.  But, employee stories back up these commitments by showing

employer branding competitive advantage

Employer branding competitive advantage: employee stories

Reading Time: 4 minutes Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent

unique company benefits for employees

Great recruitment marketing content opportunities

Reading Time: 7 minutes Great recruitment marketing content opportunities exist when our companies offer something candidates want, that they can’t find just anywhere. That’s the content that grabs attention and gets you above the noise. But, to truly engage and convert candidates, your content also needs to be thoughtful,

early careers recruitment marketing

GUIDE to the best intern and early careers recruitment marketing

Reading Time: 2 minutes Showcase your company’s intern and early career experience with the best early careers recruitment marketing. Our guide shows you how! Your internship program and early-careers recruitment efforts may have been scaled back or even paused last spring and summer. However, internships and early careers outreach

Best Intern Recruiting Content

The best intern recruiting content

Reading Time: 3 minutes In 2019, over 66 percent of of paid interns received a job offer at the conclusion of their internship.* Whether you’re hiring one intern or 100, you know a strong internship class can reduce cost-per-hire and is a great talent pipeline. However, not all intern

intern at work

What a great internship experience looks like

Reading Time: 3 minutes Let’s all create great internship experiences for our early career talent. You’ll leave the work world better than you found it. It provides students an opportunity to explore their interests and develop interesting careers. And, of course, it’s a great pipeline for future full-time hires.

value of employee stories

The value of employee stories for your employer brand

Reading Time: 7 minutes We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership

Repurposing Content: Using video to tell one story, three ways

Reading Time: 5 minutes Good talent marketing content shows candidates what it’s really like to work at a  company, and reinforces culture for employees. Great talent marketing content can be adjusted and repurposed to tell a single story multiple ways. And the secret to such versatile content is, you