Reading Time: 2 minutes Our new ebook, Getting Buy-In for Your Employee Story Project, is seriously the ultimate guide to employer branding and recruitment marketing ROI. We see you, employer branding and recruitment marketing pros. There’s a thousand little things you need to do to get in front of
Reading Time: 9 minutes Innovative and empathetic ways companies can support working parent employees during the pandemic, with stories of what’s working now. At 9 a.m. this morning, all 5 people in my house were on Zoom calls. The two adults had work meetings, and the three kids had
Reading Time: 4 minutes How do you attract women in engineering, technology and STEM to your organization? Share stories of women in tech who are thriving. In 2020, only 13% of engineers were women, despite more women graduating with engineering degrees than ever. More shocking: 30% of women who
Reading Time: 2 minutes Think you can communicate your workplace culture in less than a minute ? You can … as long as you use employee story videos. Our guide, Culture in 60 Seconds or Less, will show you how short videos communicate culture. Kickstart your own content creation!
Reading Time: 4 minutes Stories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on
Reading Time: 11 minutes Innovating in the face of a pandemic and developing employee stories content virtually: the Philips case study from Stories Incorporated. Philips is a global leader in health technology. 130-years ago, the company’s first products were light bulbs, then expanded to consumer technologies. Today, Philips focuses
Reading Time: 7 minutes You CAN deliver fantastic recruitment marketing in 2021. Blend virtual and in-person storytelling best practices in the year ahead. With coronavirus vaccines rolling out around the world, it feels like there’s a light at the end of the pandemic tunnel. However, despite the hope that
Reading Time: 4 minutes Candidates are looking for an employer with values that align with their own, and they want to see that the work they’ll be doing helps a greater purpose. So, it’s necessary to help candidates connect to company mission. Achieve that connection by communicating your company
Reading Time: 10 minutes The best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
Reading Time: 9 minutes Candidates are looking to find out what it’s really like to work at your company. And, they’re not going to take your word (or words on your website) for it. They need hard evidence of your employee experience and culture. This has always been the
Reading Time: 5 minutes Stitch Fix’s early focus on creating value for all stakeholders, especially its vendor partners, benefitted Stitch Fix in a very tangible way when the pandemic hit. For CEO Katrina Lake, it’s one of many examples that validates her belief that stakeholder value is shareholder value.
Reading Time: 6 minutes Happy Black History Month! February is a wonderful time to honor Black history and people, especially within your company. Be a part of this national celebration and celebrate Black History Month with stories from team members. However, amplifying the voices of Black employees and addressing