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social media and employer brand: essential employee
The importance of social media and employer brand (especially in a COVID-19 world)

The importance of social media and employer brand (especially in a COVID-19 world)

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Reading Time: 10 minutesSocial media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. This piece is part of Stories Inc.’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the

ecruitment-Marketing-Videos
Data shows recruitment marketing videos more important than ever

Data shows recruitment marketing videos more important than ever

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Reading Time: 5 minutesCompanies need recruitment marketing videos, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience.  In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and driving action.

Gen Z in the Workplace: How Leading Companies are Communicating with Gen Z Talent [2025 Research on Early Career Content]

Gen Z in the Workplace: How Leading Companies are Communicating with Gen Z Talent [2025 Research on Early Career Content]

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Reading Time: 14 minutesHow is your company communicating with Gen Z in the workplace? Born between 1995 and 2012, Gen Z makes up almost a quarter of the U.S. population and is on track to be the most diverse generation in U.S. history. Right now, the oldest Gen

what is recruitment marketing?
What is recruitment marketing?

What is recruitment marketing?

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Reading Time: 9 minutesSuccessful recruitment marketing strategies are complex. We’re here to help! Learn recruitment marketing best practices here in our ultimate guide. Recruitment marketing is the strategies and tactics a company uses to attract and engage potential candidates.  A strong recruitment marketing strategy has: What is the