Reading Time: 7 minutesVideo is the most powerful tool for activating your employer brand. It brings your employee value proposition (EVP) to life, creates an emotional connection with candidates, and sets you apart in a crowded talent market. But not just any video will do. The best employer
Reading Time: 8 minutesYour career site is one of the most powerful tools for attracting top talent—but is it truly working for you? If your site isn’t optimized to engage candidates and provide a seamless experience, you could be missing out on great hires. A strong career site
Reading Time: 6 minutesThis blog talks about best practices for telling executive leader and founder stories. A lot of small and mid-sized companies are still founder-led. This is such an advantage, storytelling pros! Candidates love hearing founder stories. And when told in a compelling way, founder stories can
Reading Time: 5 minutesThe best company culture videos don’t just tell—they show the authentic employee experience. Company culture videos have become a crucial tool for attracting talent. These videos offer a genuine glimpse into what it’s like to work at your company, helping candidates make well-informed decisions about
Reading Time: 4 minutesThis piece is an excerpt from our download, Storytelling for Leadership Communications: How to Humanize Leadership. Read on to learn more about executive storytelling. As communications leaders, your goal is to foster engagement, create workplace alignment, and drive the success of organizational objectives. While most
Reading Time: 2 minutesLeadership communications have always been a bridge from the boardroom to the masses. Whether it’s an in-person town hall, onboarding welcome video, or well-timed newsletter outreach, these communications serve as opportunities for leaders to share their perspective and build trust at important employee inflection points.
Reading Time: 5 minutesLeaders shape company culture. Their journeys, challenges, and lessons inspire employees, attract top talent, and reinforce your employer brand. By sharing leadership stories, you humanize your leaders and showcase the values that make your company stand out. Leadership stories are a powerful communication tool. They
Reading Time: 7 minutesYour leaders are some of your most effective brand ambassadors, recruiters, and company culture champions. A well-crafted leadership story series brings their experiences, insights, and values to a wide audience—prospective employees, customers, or internal teams. There’s never been a better opportunity to showcase your leaders
Reading Time: 6 minutesWhile workplaces have made progress toward gender equity, the work is far from over. Creating truly equitable environments requires ongoing effort, not just a once-a-year acknowledgment. However, moments like Women’s History Month and International Women’s Day offer powerful opportunities to highlight the strides your organization
Reading Time: 5 minutesBusiness decisions speak volumes about company values and culture. What corporations choose to fund, sell, or support programmatically is public proof that they are (or aren’t) who they say they are. For example, years ago, CVS Health stopped selling tobacco in their stores (a $2
Reading Time: 9 minutesDEI, as we have known it since 2020, is poised to look different in 2025 and beyond. From the U.S. government eliminating its programs to companies altering strategies and withdrawing commitments, the road ahead is uncertain. But some things will never be different. Like, employees’
Reading Time: 8 minutesEmployee Value Propositions (EVPs) have long been the foundation of employer branding, helping companies articulate what they offer employees in exchange for their time, skills, and commitment. Traditionally, EVPs were thoroughly researched, structured, and documented—often taking months to develop and expected to remain relevant for