Reading Time: 7 minutesYour leaders are some of your most effective brand ambassadors, recruiters, and company culture champions. A well-crafted leadership story series brings their experiences, insights, and values to a wide audience—prospective employees, customers, or internal teams. There’s never been a better opportunity to showcase your leaders
Reading Time: 10 minutesSocial media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. This piece is part of Stories Inc.’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the
Reading Time: 10 minutesFrom compelling realistic job previews to inclusive leadership spotlights, there are so many ways to use employee stories to activate your brand and bring culture to life. In this post, we share some of our favorite employee stories and the best practices they teach us.
Reading Time: 5 minutesCompanies need recruitment marketing videos, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and driving action.
Reading Time: 8 minutesIn a talent market where attention is scarce and competition is fierce, your employer brand can’t afford to blend in online. Enter: social-first video. It’s not just another format. It’s a mindset shift that meets candidates exactly where they are, with content crafted to stop
Reading Time: 14 minutesHow is your company communicating with Gen Z in the workplace? Born between 1995 and 2012, Gen Z makes up almost a quarter of the U.S. population and is on track to be the most diverse generation in U.S. history. Right now, the oldest Gen
Reading Time: 5 minutesOver the past few years, we’ve worked closely with Dell and their Employer Brand team to find great stories and create content to show what it’s really like to work for Dell within a diverse array of different talent and background groups, such as interns
Reading Time: 6 minutesHaving an unlimited vacation policy is very cool of you. It’s a hallmark of a progressive company. On it’s face, it seems like a great idea. Surely, this new policy will recharge your team and empower employees, all while promoting a culture of trust. Stories
Reading Time: 2 minutesHonesty about your company’s culture, and what a day-in-the-life is like in the role, is essential when recruiting for long term fit. I saw this first hand when I was a recruitment leader, working for an organization whose culture was in process (read: some growing
Reading Time: 2 minutesJust as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing
Reading Time: 7 minutesStories of teams show the candidate valuable information that they wouldn’t get from a job description alone. It’s the best way to promote your talented team in a way that candidates will trust. In this post, we use our Stories Inc. Project Team’s content to show you the impact.
Reading Time: 9 minutesSuccessful recruitment marketing strategies are complex. We’re here to help! Learn recruitment marketing best practices here in our ultimate guide. Recruitment marketing is the strategies and tactics a company uses to attract and engage potential candidates. A strong recruitment marketing strategy has: What is the