Reading Time: 7 minutes Great recruitment marketing content opportunities exist when our companies offer something candidates want, that they can’t find just anywhere. That’s the content that grabs attention and gets you above the noise. But, to truly engage and convert candidates, your content also needs to be thoughtful,
Reading Time: 6 minutes Stories Inc. cofounder Scott Thompson shares why employee stories and investor communications go hand-in-hand. Every year at around this time, I keep an eye out for Jeff Bezos’ annual letter to Amazon shareholders. It’s always packed with great takeaways. One thing that stuck out to
Reading Time: 2 minutes Showcase your company’s intern and early career experience with the best early careers recruitment marketing. Our guide shows you how! Your internship program and early-careers recruitment efforts may have been scaled back or even paused last spring and summer. However, internships and early careers outreach
Reading Time: 3 minutes In 2019, over 66 percent of of paid interns received a job offer at the conclusion of their internship.* Whether you’re hiring one intern or 100, you know a strong internship class can reduce cost-per-hire and is a great talent pipeline. However, not all intern
Reading Time: 3 minutes Let’s all create great internship experiences for our early career talent. You’ll leave the work world better than you found it. It provides students an opportunity to explore their interests and develop interesting careers. And, of course, it’s a great pipeline for future full-time hires.
Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next
Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutes We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 4 minutes The impact of video on employee engagement and talent brand grows exponentially each year. In 2020, 78 percent of people watch online videos every week and 55 percent watch online videos every day. By 2022, online videos will make up more than 82 percent of
Reading Time: 4 minutes Scott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand
Reading Time: 7 minutes We like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, this does not serve the candidate, who is searching for real insight into your culture. An employee testimonial is
Reading Time: 5 minutes Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire