Reading Time: 4 minutes Prove that your that your company’s diversity, inclusion and employer brand are fully integrated through reall employee stories. Candidates want to know a potential employer is wholly committed to diversity and inclusion. That doesn’t mean your organization has to have arrived at perfection — it’s
Reading Time: 4 minutes Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent
Reading Time: 7 minutes Great recruitment marketing content opportunities exist when our companies offer something candidates want, that they can’t find just anywhere. That’s the content that grabs attention and gets you above the noise. But, to truly engage and convert candidates, your content also needs to be thoughtful,
Reading Time: 6 minutes Stories Inc. cofounder Scott Thompson shares why employee stories and investor communications go hand-in-hand. Every year at around this time, I keep an eye out for Jeff Bezos’ annual letter to Amazon shareholders. It’s always packed with great takeaways. One thing that stuck out to
Reading Time: 2 minutes Showcase your company’s intern and early career experience with the best early careers recruitment marketing. Our guide shows you how! Your internship program and early-careers recruitment efforts may have been scaled back or even paused last spring and summer. However, internships and early careers outreach
Reading Time: 3 minutes In 2019, over 66 percent of of paid interns received a job offer at the conclusion of their internship.* Whether you’re hiring one intern or 100, you know a strong internship class can reduce cost-per-hire and is a great talent pipeline. However, not all intern
Reading Time: 3 minutes Let’s all create great internship experiences for our early career talent. You’ll leave the work world better than you found it. It provides students an opportunity to explore their interests and develop interesting careers. And, of course, it’s a great pipeline for future full-time hires.
Reading Time: 7 minutes Start with one of these employee story content projects in your first 100 days in an employer branding job. (They’re also great ideas if you’re looking to shake up your culture content library and talk to candidates in new ways!) Employer branding and recruitment marketing
Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next
Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutes We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 4 minutes The impact of video on employee engagement and talent brand grows exponentially each year. In 2020, 78 percent of people watch online videos every week and 55 percent watch online videos every day. By 2022, online videos will make up more than 82 percent of