Reading Time: 3 minutes Let’s all create great internship experiences for our early career talent. You’ll leave the work world better than you found it. It provides students an opportunity to explore their interests and develop interesting careers. And, of course, it’s a great pipeline for future full-time hires.
Reading Time: 7 minutes Start with one of these employee story content projects in your first 100 days in an employer branding job. (They’re also great ideas if you’re looking to shake up your culture content library and talk to candidates in new ways!) Employer branding and recruitment marketing
Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next
Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutes We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 4 minutes The impact of video on employee engagement and talent brand grows exponentially each year. In 2020, 78 percent of people watch online videos every week and 55 percent watch online videos every day. By 2022, online videos will make up more than 82 percent of
Reading Time: 4 minutes Scott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand
Reading Time: 7 minutes We like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, this does not serve the candidate, who is searching for real insight into your culture. An employee testimonial is
Reading Time: 5 minutes Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire
Reading Time: 2 minutes Our new ebook, Getting Buy-In for Your Employee Story Project, is seriously the ultimate guide to employer branding and recruitment marketing ROI. We see you, employer branding and recruitment marketing pros. There’s a thousand little things you need to do to get in front of
Reading Time: 9 minutes Innovative and empathetic ways companies can support working parent employees during the pandemic, with stories of what’s working now. At 9 a.m. this morning, all 5 people in my house were on Zoom calls. The two adults had work meetings, and the three kids had
Reading Time: 4 minutes How do you attract women in engineering, technology and STEM to your organization? Share stories of women in tech who are thriving. In 2020, only 13% of engineers were women, despite more women graduating with engineering degrees than ever. More shocking: 30% of women who