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best story mediums
Try these story mediums in your next recruitment marketing content project

Try these story mediums in your next recruitment marketing content project

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Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements.  Employee stories are also extremely versatile. So as you embark on your next

an employee testimonial is NOT a story
Employee testimonials are not stories: 8 tips for compelling recruitment marketing content

Employee testimonials are not stories: 8 tips for compelling recruitment marketing content

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Reading Time: 7 minutes We like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, this does not serve the candidate, who is searching for real insight into your culture. An employee testimonial is

get leardership on board with employer branding
Get leadership on board with employer branding

Get leadership on board with employer branding

Reading Time: 5 minutes Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects.  Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire