Reading Time: 5 minutesCompanies need recruitment marketing videos in 2022, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and
Reading Time: 4 minutesEmployer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year. But long-form video —
Reading Time: 6 minutesPeter Jennings is currently the sales lead at Stories Inc. and he formerly consulted employers at Glassdoor for three years. Here he shares the best content for Glassdoor company profile pages: stories you’ve captured from your employees. Every company has its own story and employee
Reading Time: 2 minutesEmployee spotlights are typically one employee profile, used in one place. Oh yes, we can do better! Stories Inc. has reinvented the employee spotlight for recruitment marketing and employee engagement, recognition and retention. Today, there’s a turnover tsunami happening. We know employee recognition is directly
Reading Time: 6 minutesOn this blog, the Stories Inc. team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Although we’re just a few months in for 2022, we’ve already received record hits and downloads of
Reading Time: 7 minutesStories Inc.’s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. This is the second piece in our series on ways recruitment marketers pros can create exceptional content that breaks through the noise. Recruitment marketing on social media is
Reading Time: 6 minutesThe best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are
Reading Time: 11 minutesWe’ve updated this popular post with 2022 LinkedIn insights and we’ve also added a companion piece, How to Go Viral on LinkedIn. The Stories Inc. team wanted to trend on LinkedIn for our key hashtags. After research and implementing strategies, we did it! Here are
Reading Time: 5 minutesAttract veteran talent with the best recruitment marketing for veteran hiring. Use these strategies and content in your veteran hiring initiatives. More and more organizations have discovered the competitive advantages of adding veteran talent to their teams. It’s not just the courage, commitment and character
Reading Time: 12 minutesThis breakdown for culture communicators on how to go viral on LinkedIn is a companion to our popular piece, Tips for Trending on LinkedIn. Admit it: you’ve had LinkedIn envy. We all have. We’ve felt it when someone else perfectly puts what we wish we
Reading Time: 9 minutesStories Incorporated is proud to have developed award-winning recruitment marketing and employer branding content for some of the world’s leading brands. Of course, the stories we uncovered from employee storytellers have been the building blocks of the content that has been recognized. Without employees’ compelling
Reading Time: 13 minutesThe “talent tsunami” is here. Anywhere from 20-50 percent of employees are looking for new jobs or are planning to quit once the pandemic is behind us, experts estimate.* (The largest study, Edelman Data x Intelligence’s Work Trend Index survey, has this number at 40