Reading Time: 2 minutes When an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might
Reading Time: 3 minutes This 2021 Story of the Year is a leadership story that gets real. It shows that great leadership creates great leaders, and deconstructs imposter syndrome. This type of story works overtime: It reinforces your commitment to developing great leaders, while communicating it to candidates, too.
Reading Time: 9 minutes Candidates are looking to find out what it’s really like to work at your company. And, they’re not going to take your word (or words on your website) for it. They need hard evidence of your employee experience and culture. This has always been the
Reading Time: 2 minutes It’s here: the 2025 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for culture communicators. It’s our most popular recruitment marketing and employer branding content planning resource. This is the latest version of our celebrated planners. Every year, this planner
Reading Time: 4 minutes Engage employees and recruit candidates with storytelling from your team. Employee stories show values in action internally and externally. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee stories that embody the company’s values, cultural statements and
Reading Time: 7 minutes There’s a lot of energy and discussion around diversity, and hiring women-owned businesses as suppliers. But recent statistics show that they are not advancing or growing at the rate other organizations do. 3 percent of U.S. venture capital goes to all-women founding teams 17 percent
Reading Time: 7 minutes We watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. We’re always watching the culture videos released by companies trying to communicate
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Reading Time: 4 minutes Candidates want to really see who they’ll be working for. These great hiring manager videos are examples of the content they’re seeking. As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and
Reading Time: 11 minutes Stories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.
Reading Time: 6 minutes Your marketing department is slammed. But, YOU can create great recruitment marketing without your marketing department. Develop awesome visual content featuring real employees, and your talent acquisition, employer branding and recruitment marketing expertise. Here are some tips that will wow your audiences (and your marketing colleagues!).
Reading Time: 6 minutes Why an unlimited vacation policy doesn’t work, and how progressive companies are implementing this alternative that give employees real, quality time off. First, we were on a hamster wheel of busyness. Then, the pandemic rocked and ruined our lives. And now, we’re languishing and recovering