Reading Time: 7 minutesIt’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in
Reading Time: 2 minutesStories Incorporated — experts in recruitment marketing stories told through videos, blogs, social posts and more — shares the top recruitment marketing stories for connecting with candidates in 2022. What does your culture offer that candidates in 2022 are looking for? So much changed at
Reading Time: < 1 minuteWe created a video with team members at Stories Inc. for a very 2021 holiday card! In years past, the Stories Inc. team has sent our network a traditional mailed card featuring team member photography and artwork. This year, we used our Virtual Story Sessions
Reading Time: 10 minutesThe best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
Reading Time: 9 minutesEffective employer branding for remote and hybrid work culture requires real stories from employees who are working, and thriving, remotely. Employees are working remotely and want to stay remote. Candidates think not having the option is a dealbreaker. And, having the choice on when to
Reading Time: 2 minutesWhen an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might
Reading Time: 3 minutesThis 2021 Story of the Year is a leadership story that gets real. It shows that great leadership creates great leaders, and deconstructs imposter syndrome. This type of story works overtime: It reinforces your commitment to developing great leaders, while communicating it to candidates, too.
Reading Time: 9 minutesCandidates are looking to find out what it’s really like to work at your company. And, they’re not going to take your word (or words on your website) for it. They need hard evidence of your employee experience and culture. This has always been the
Reading Time: 2 minutesIt’s here: the 2025 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for culture communicators. It’s our most popular recruitment marketing and employer branding content planning resource. This is the latest version of our celebrated planners. Every year, this planner
Reading Time: 4 minutesEngage employees and recruit candidates with storytelling from your team. Employee stories show values in action internally and externally. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee stories that embody the company’s values, cultural statements and
Reading Time: 7 minutesThere’s a lot of energy and discussion around diversity, and hiring women-owned businesses as suppliers. But recent statistics show that they are not advancing or growing at the rate other organizations do. 3 percent of U.S. venture capital goes to all-women founding teams 17 percent
Reading Time: 7 minutesWe watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. We’re always watching the culture videos released by companies trying to communicate