Reading Time: 8 minutesHow to share Black History Month stories in February, and diversity, equity and inclusion stories all year long — top takeaways from Stories Incorporated’s LinkedIn Live discussion. Is it important for companies to join the conversations happening during Black History Month? And, how do Black
Reading Time: 3 minutesReframe the reference check! Are reference checks dead? We say, “No way!” But, they are overdue for a revamp. Let’s look at them differently. First: Reframe When you can talk to a manager of someone you’re considering, it’s a gift. Stop treating them as a
Reading Time: 4 minutesThis post is an excerpt from our downloadable guide to creating a recruitment marketing content stack. Whether you’re creating a recruitment marketing content strategy or populating your brand new recruitment marketing technology, you need a content stack. Here’s the framework we recommend to our partners
Reading Time: 4 minutesEmployer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year. But long-form video —
Reading Time: 5 minutesCompanies need recruitment marketing videos, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and driving action.
Reading Time: 7 minutesIt’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in
Reading Time: 2 minutesStories Incorporated — experts in recruitment marketing stories told through videos, blogs, social posts and more — shares the top recruitment marketing stories for connecting with candidates in 2022. What does your culture offer that candidates in 2022 are looking for? So much changed at
Reading Time: < 1 minuteWe created a video with team members at Stories Inc. for a very 2021 holiday card! In years past, the Stories Inc. team has sent our network a traditional mailed card featuring team member photography and artwork. This year, we used our Virtual Story Sessions
Reading Time: 9 minutesThe best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
Reading Time: 9 minutesEffective employer branding for remote and hybrid work culture requires real stories from employees who are working, and thriving, remotely. Employees are working remotely and want to stay remote. Candidates think not having the option is a dealbreaker. And, having the choice on when to
Reading Time: 2 minutesWhen an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might
Reading Time: 3 minutesThis 2021 Story of the Year is a leadership story that gets real. It shows that great leadership creates great leaders, and deconstructs imposter syndrome. This type of story works overtime: It reinforces your commitment to developing great leaders, while communicating it to candidates, too.