It’s here: The 2024 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for culture communicators. It’s our most popular recruitment marketing and employer branding content planning resource.
This is the latest version of our celebrated planners. Every year, this planner and worksheet gets hundreds of downloads. They’ve become a must-have asset for culture communicators and talent professionals who are building their content libraries for the year ahead.
Importantly, this recruitment marketing content planner has been thoroughly updated to serve your culture communication needs of 2024.
Target talent with videos, blogs, social ads and more that speak directly to what they’re looking for now. Map out content areas such as:
- universal culture and overall employer brand
- core values, mission, purpose and EVP
- diversity, equity, inclusion and belonging
- hybrid and remote culture
- employee and leadership spotlights
- global culture and connections
- team cultures and locations
- business area hiring needs
- …and more ideas for your 2024 scope!
The worksheet will help you think through the components necessary to bring your culture to life for candidates, and employee audiences, too.
And, the worksheet provides you with actionable examples of different content types necessary for connecting with talent across all your channels.
Of course, Stories Inc. knows employee stories are the most engaging culture content. And, this year, popular culture topics have emerged. Your audiences want to know more about how companies are fostering real connections in a hybrid workforce, what your culture is like on a global scale, how your company is promoting wellness in the workplace, and more.
Those real stories are the content that will strengthen your employer brand and communicate your culture powerfully now and throughout 2024.