It’s here: The 2022 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for talent professionals.
This is the latest version of our celebrated planners, which are going strong after three years and hundreds of downloads. They’ve become a must-have asset for employer brand and talent professionals who are building their content scopes for the year ahead.
Importantly, this recruitment marketing content planner has been thoroughly updated to serve candidates’ culture content needs of 2022.
Target talent with videos, blogs, social ads and more that speak directly to what they’re looking for now. Map out content areas such as:
- universal culture and overall employer brand
- core values, mission, purpose and EVP
- diversity, equity, inclusion and belonging
- hybrid and remote culture
- employee and leadership spotlights
- global culture and connections
- team cultures and locations
- business area hiring needs
- …and more ideas for your 2022 scope!
The worksheet will help you think through the components necessary to bring your culture to life for candidates, and employee audiences, too.
And, the worksheet provides you with actionable examples of different content types necessary for connecting with talent across all your channels.
Of course, we at Stories Inc. know employee stories are the most engaging content for candidates and employees.
Right now, your team members are working in hybrid environments, in a post-pandemic landscape, and living examples of your company’s commitment to diversity and inclusion.
Those real stories are the content that will strengthen your employer brand and communicate your culture powerfully now and throughout 2022.