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The Cycle of Great Leadership: Story of the Year

Reading Time: 3 minutes

This 2021 Story of the Year is a leadership story that gets real. It shows that great leadership creates great leaders, and deconstructs imposter syndrome. This type of story works overtime: It reinforces your commitment to developing great leaders, while communicating it to candidates, too.

Kiersten Combs is a leader at AstraZeneca and has worked there for 17 years.

She shared a story of a time when a manager encouraged her to “go for the big job” and apply for a more senior position than which Kiersten thought she was qualified.

Filmed via Virtual Story Session, Kiersten began her story with this insight:

“Sometimes, we are our worst critics, and sometimes the belief and the opportunity and the potential somebody sees in me can be greater than what I see in myself.”

She goes on to tell how her manager busted her imposter syndrome and gave her the encouragement she needed.

Today, Kiersten sees recognizing potential in others as the most important part of her leadership role. As she puts it, “That’s when the magic happens.”

Kiersten has become a better manager for her team as a result of having a great manager.

Kiersten’s Leadership Story: Going for the big job

Shine a spotlight on leaders

Capture stories from leaders about the lessons they’ve learned, with Employee Spotlights by Stories Incorporated. These stories not only reveal a great deal deal about your culture, they humanize your leaders. And, they model the right behaviors for your employee base, reinforcing your values and programs.

Videos like these also improve the candidate experience. By capturing stories from the supervisors of key positions, you’ll create recruitment marketing content that gives candidates they information they’re looking for, setting you apart from the competition.

One interview with a hiring manager will produce great stories you can optimize per candidate channel, so it’s not just a one-and-done profile piece. These stories are compelling content for job descriptions, career sites, talent nurture emails, social recruiting, and more. 

And, these stories are awesome employee engagement content, too!

Get started capturing encouraging leadership stories

Want to learn more about our Employee Spotlight bundle or how to get started capturing leadership stories?

Contact us or book time on our calendar.