Executing a recruitment marketing video plan sometimes requires research and buy-in. This case study is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project: The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Learn how Ochsner Health’s talent acquisition team identified the
Reading Time: 11 minutesYour leaders are some of your most effective brand ambassadors, recruiters, and company and team promoters. And, there’s a platform built for their thought leadership: LinkedIn. There’s never been more of an opportunity to shine a light on your leaders while promoting your brand to
Reading Time: 7 minutesNo one wants to watch another boring talking head video. But when you’re creating content using employee stories, there will be people talking in your videos. There are four common mistakes in employee storytelling and we’re here to help you avoid them. The power of a
Reading Time: 10 minutesCandidates look to company social media channels to learn about culture. Employees are engaged when they’re invited to share their stories on social. Then, they’re inspired (and re-recruited) by social posts that reflect what’s great about working at your company. However, during hectic seasons or
Reading Time: 5 minutesOur Virtual Story Session offering was born out of an unprecedented time. During the early days of the pandemic, instead of hopping on a plane to interview, we started shipping a box of video gear to our storytellers’ homes. Years later, we’re still capturing employee
Reading Time: 6 minutesAs an account manager, Shannon Edwards works alongside clients to bring their employee stories to life. Prior to joining Stories Inc., Shannon partnered with her company’s in-house media team to create employer branding content. Here’s advice from Shannon on why you need a creative agency
Reading Time: 5 minutesNo matter how much B-roll you film, you can never have too much. While people telling stories is ultimately what drives our style of videos, B-roll and graphics make them more engaging. Working with your filming team on a plan for capturing better B-roll will
Reading Time: 4 minutesAs of 2023, 84% of U.S. women aged 25-54 were working full time. Women make up close to 50% of the U.S. workforce, which is more than 75 million women. That’s a lot of women working and potentially looking for new jobs. In a time
Reading Time: 8 minutesThere are three critical technical aspects to filming a corporate culture video: audio, lighting, and your background. When one of these is off, your video has the potential to be hard to hear, a little in the dark (or too much in the spotlight), and
Reading Time: 6 minutesContent is king. Don’t we hear that all the time in marketing? What’s left out though is how hard it can be to consistently create good content. Whether it’s for social media, video, or a blog, being able to make great content hinges on one
Reading Time: 9 minutesThe diversity and inclusion content on your company career site needs to be easily accessible, substantive, and action-oriented. The best diversity and inclusion career site content gives insight through real employee experiences and backs up leadership messages and strategy with stories. By researching 100 career
Reading Time: 5 minutesTalent marketers, we love you and all you do for companies, team members, and candidates! We all need to remember why we do what we do. We hope this serves as a reminder of why talent marketing is a great career choice. 1. You’re surrounded