Reading Time: 2 minutesThe best career site photos always feature real employees and work spaces. A stock image of two hands shaking? A blurry person walking down a hallway carrying a briefcase? Fuggedaboutit. Additionally, outdated images from years ago that don’t reflect your current culture serve no one’s
Reading Time: 11 minutesStories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.
Reading Time: 3 minutesThis post is part of a blog series, featuring our favorite stories of 2019. How would your parents describe what you do for a living? Match.com employees asked their parents to describe their children’s professions and hilarity ensured (video below). “What is my job title?” a
Reading Time: 4 minutesYou need content ideas. And at Stories Inc., we’ve developed thousands of pieces of employee story content that candidates love. So, we have decided to share with you what is best resonating with candidates, and what tactics are successful for our customers. It’s all inside our free
Reading Time: 2 minutesDownload Stories Inc.’s guide to compilation videos that communicate diversity and inclusion. Company culture videos that weave together multiple employee voices are a versatile video style. They can be personalized for teams and talent groups. And, they can illustrate values shared throughout the company. Obviously,
Reading Time: 2 minutesGet new employer branding content ideas for 2021! The world has drastically changed, and that means your content needs to reflect the new reality. It’s time to show candidates what it’s like to work at your company today. Significantly, you need to share how your
Reading Time: 4 minutesWe know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next
Reading Time: 4 minutesCandidates want to really see who they’ll be working for. These great hiring manager videos are examples of the content they’re seeking. As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and
Reading Time: 3 minutesWe know that inclusion, diversity and belonging (IDB) concepts are important to you. They are important to candidates, too. Having an inclusive workplace is the right thing to do, of course. However, a strong focus on inclusion, diversity and belonging is a proven business imperative,
Reading Time: 7 minutesHow can talent marketers support our underrepresented employees this second, and forever? How can we use our marketing skills to amplify their stories while also proving corporate allyship? First, be true allies. Amélie Lamont’s Guide to Allyship provides us with the a powerful definition of allyship,
Reading Time: 7 minutesWe watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. We’re always watching the culture videos released by companies trying to communicate
Reading Time: 2 minutesThe best diversity and inclusion recruitment marketing and culture content features employee stories as proof. These stories prove what your company has done to make work experiences better. Most companies have pledged their commitment to D&I. But, employee stories back up these commitments by showing