Reading Time: 10 minutesSocial media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. This piece is part of Stories Inc.’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the
Reading Time: 13 minutesEvery day, employers are deciding what return-to-work looks like for their company. Studies have shown* that the majority of employees want flexibility and the option to decide where they’ll work. While some companies are redesigning spaces to accommodate hybrid and in-person options to meet candidate
Reading Time: 2 minutesGet Stories Inc.’s guide to the best practices for your careers blog. It has the essential SEO and content tips you need, as well as best topics for your blog posts. Starting a careers blog or re-committing to the #LifeAt blog already on your site
Reading Time: 2 minutesThe best career site photos always feature real employees and work spaces. A stock image of two hands shaking? A blurry person walking down a hallway carrying a briefcase? Fuggedaboutit. Additionally, outdated images from years ago that don’t reflect your current culture serve no one’s
Reading Time: 11 minutesStories Inc.’s Head of Marketing is a veteran of traditional marketing. She’s sharing key ways recruitment marketers and employer branding pros can create content that stands out from the pack. First up: the top tips for improving SEO and getting your content ranking in Google.
Reading Time: 3 minutesThis post is part of a blog series, featuring our favorite stories of 2019. How would your parents describe what you do for a living? Match.com employees asked their parents to describe their children’s professions and hilarity ensured (video below). “What is my job title?” a
Reading Time: 4 minutesYou need content ideas. And at Stories Inc., we’ve developed thousands of pieces of employee story content that candidates love. So, we have decided to share with you what is best resonating with candidates, and what tactics are successful for our customers. It’s all inside our free
Reading Time: 2 minutesDownload Stories Inc.’s guide to compilation videos that communicate diversity and inclusion. Company culture videos that weave together multiple employee voices are a versatile video style. They can be personalized for teams and talent groups. And, they can illustrate values shared throughout the company. Obviously,
Reading Time: 2 minutesGet new employer branding content ideas for 2021! The world has drastically changed, and that means your content needs to reflect the new reality. It’s time to show candidates what it’s like to work at your company today. Significantly, you need to share how your
Reading Time: 4 minutesWe know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements. Employee stories are also extremely versatile. So as you embark on your next
Reading Time: 4 minutesCandidates want to really see who they’ll be working for. These great hiring manager videos are examples of the content they’re seeking. As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and
Reading Time: 3 minutesWe know that inclusion, diversity and belonging (IDB) concepts are important to you. They are important to candidates, too. Having an inclusive workplace is the right thing to do, of course. However, a strong focus on inclusion, diversity and belonging is a proven business imperative,