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Guest post: Tips HR recruitment professionals can learn from content marketers to find candidates

Guest post: Tips HR recruitment professionals can learn from content marketers to find candidates

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Reading Time: 8 minutesThis is a guest post from Maggie Barr, Director of Content Strategy & SEO at AmTrust Financial Services. Thanks, Maggie, for sharing your experience and knowledge with us! With the economy booming and unemployment rates low, finding and attracting top talent can be difficult in

leading storytelling strategies
12 Leading Storytelling Strategies

12 Leading Storytelling Strategies

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Reading Time: 16 minutesStories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. Last year was a year of building for us all (sometimes as the plane was flying).  Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness,

Transform conference recap

Transform conference recap

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Reading Time: 7 minutesWe’re back from the Transform conference! Yes, employee storytelling, culture communications, employer branding, and recruitment marketing are our areas of expertise. So what are we doing at a conference designed for HR professionals? Culture development, change and communications are clear connecting threads between our two