12 Leading Storytelling Strategies
12 Leading Storytelling Strategies
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Reading Time: 16 minutesStories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. Last year was a year of building for us all (sometimes as the plane was flying). Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness,
Tips for trending on LinkedIn (updated for 2022)
Tips for trending on LinkedIn (updated for 2022)
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Reading Time: 11 minutesWe’ve updated this popular post with 2022 LinkedIn insights and we’ve also added a companion piece, How to Go Viral on LinkedIn. The Stories Inc. team wanted to trend on LinkedIn for our key hashtags. After research and implementing strategies, we did it! Here are
Employee engagement and talent attraction explained in 5 infographics
Employee engagement and talent attraction explained in 5 infographics
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Reading Time: 8 minutesOne goal that leaders, cultural stewards, talent acquisition professionals and recruitment marketers all have in common: we all want to create workplaces where people can do their best, most incredible work. The key is to provide alignment for your current and future team members. First,
Three Ways Honest Tea Used Mission to Scale Its Culture
Three Ways Honest Tea Used Mission to Scale Its Culture
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Reading Time: 5 minutes
Best company careers blogs (and why your career site needs one)
Best company careers blogs (and why your career site needs one)
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Reading Time: 9 minutesThe best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
3 Ways to Innovate in Employer Branding Right Now
3 Ways to Innovate in Employer Branding Right Now
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Reading Time: 6 minutesThe employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with
How to Choose a Filming Location for a Culture Video
How to Choose a Filming Location for a Culture Video
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Reading Time: 8 minutesThere are three critical technical aspects to filming a corporate culture video: audio, lighting, and your background. When one of these is off, your video has the potential to be hard to hear, a little in the dark (or too much in the spotlight), and
The Best Diversity and Inclusion Videos
The Best Diversity and Inclusion Videos
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Reading Time: 7 minutesThe best diversity, equity, and inclusion (DEI) videos don’t just say a company is inclusive, they show it. They feature real employees sharing real experiences, spotlighting how a company makes them feel seen, valued, and celebrated for who they are. That’s what proves a culture
Transform conference recap
Transform conference recap
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Reading Time: 7 minutesWe’re back from the Transform conference! Yes, employee storytelling, culture communications, employer branding, and recruitment marketing are our areas of expertise. So what are we doing at a conference designed for HR professionals? Culture development, change and communications are clear connecting threads between our two
The Best Employer Branding Videos
The Best Employer Branding Videos
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Reading Time: 7 minutesVideo is the most powerful tool for activating your employer brand. It brings your employee value proposition (EVP) to life, creates an emotional connection with candidates, and sets you apart in a crowded talent market. But not just any video will do. The best employer