Reading Time: 4 minutesAs of 2023, 84% of U.S. women aged 25-54 were working full time. Women make up close to 50% of the U.S. workforce, which is more than 75 million women. That’s a lot of women working and potentially looking for new jobs. In a time
Reading Time: 8 minutesThere are three critical technical aspects to filming a corporate culture video: audio, lighting, and your background. When one of these is off, your video has the potential to be hard to hear, a little in the dark (or too much in the spotlight), and
Reading Time: 6 minutesContent is king. Don’t we hear that all the time in marketing? What’s left out though is how hard it can be to consistently create good content. Whether it’s for social media, video, or a blog, being able to make great content hinges on one
Reading Time: 9 minutesThe diversity and inclusion content on your company career site needs to be easily accessible, substantive, and action-oriented. The best diversity and inclusion career site content gives insight through real employee experiences and backs up leadership messages and strategy with stories. By researching 100 career
Reading Time: 5 minutesTalent marketers, we love you and all you do for companies, team members, and candidates! We all need to remember why we do what we do. We hope this serves as a reminder of why talent marketing is a great career choice. 1. You’re surrounded
Reading Time: 7 minutesThe ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. Learn how to measure it in this excerpt from our ebook, Getting Buy-In for Your
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Reading Time: 7 minutesA day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. And they are great vehicles for employee storytelling –
Reading Time: 6 minutesWhen screen fatigue sets in, change the channel, literally, and turn on a podcast. Your ears and mind will be opened by new strategies and stories from innovators in the talent marketing industry. Start with some of our favorite employer branding podcasts. The Employer Branding
Reading Time: 5 minutesEvery year, we celebrate some of our favorite and best performing employee stories of the year. In selecting this work, we consider the substance of the story, what it says about a corporate culture, trend or economic reality, and its overall content marketing performance. In this post,
Reading Time: 5 minutesWhy use employee stories in your recruitment marketing content? Simple: It’s the most effective recruitment marketing content there is. Here’s why: 1. Stories give real insight. Your audience is active and passive candidates. Give these people what they want: insight into your culture. The only
Reading Time: 6 minutesSmart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. Keep reading to learn why. According to a 2023 Content Stadium survey, 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos). 44%