Reading Time: 11 minutesIt’s a great time to be in employer branding. Storytelling has never been more central to how companies attract, engage, and retain talent. And, employer brand leaders are rising to the moment with bold, creative content strategies that break the mold. In 2026, we’re seeing
Reading Time: 10 minutesTo wrap up 2025, Stories Inc. is celebrating some of the best employee stories we uncovered throughout the year and the employee storytelling best practices they teach us. To catch future campaigns like this in real time, follow along on our LinkedIn channel! Because we couldn’t
Reading Time: 4 minutesWhen we interview employees and leaders for stories, it’s always a conversation. Yes, we have a map; we know who we are interviewing and why. We’re prepared with good questions to elicit real experiences and stories. But, our clients love us because we always leave
Reading Time: 2 minutesIt’s here: the 2026 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for culture communicators. It’s our most popular recruitment marketing and employer branding content planning resource. This is the latest version of our celebrated planners. Every year, this planner
Reading Time: 2 minutesOur most popular download is back! Get your updated DEI Calendar for 2026. For culture communicators and people leaders, cultivating an inclusive workplace is a year-round priority. Employee stories — shared internally with employees and externally with candidates — is the best way to show
Reading Time: 5 minutesSometimes better than a job description, a Day in the Life video uses employee stories to communicate on the job reality and convert candidates. A Day in the Life Video (DITL) is a must-have in your employee storytelling content library to attract top talent. Candidates
Reading Time: < 1 minuteEver wonder what it’s like to work with us? Yes, we uncover compelling stories from every person, every time. Yes, we create engaging content that moves your audiences. And yes, we deliver a channel-optimized content library: dozens of videos, photos and more. But, it’s also
Reading Time: 7 minutesYour leaders are some of your most effective brand ambassadors, recruiters, and company culture champions. A well-crafted leadership story series brings their experiences, insights, and values to a wide audience—prospective employees, customers, or internal teams. There’s never been a better opportunity to showcase your leaders
Reading Time: 10 minutesSocial media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. This piece is part of Stories Inc.’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the
Reading Time: 5 minutesCompanies need recruitment marketing videos, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and driving action.
Reading Time: 8 minutesIn a talent market where attention is scarce and competition is fierce, your employer brand can’t afford to blend in online. Enter: social-first video. It’s not just another format. It’s a mindset shift that meets candidates exactly where they are, with content crafted to stop
Reading Time: 14 minutesHow is your company communicating with Gen Z in the workplace? Born between 1995 and 2012, Gen Z makes up almost a quarter of the U.S. population and is on track to be the most diverse generation in U.S. history. Right now, the oldest Gen