Reading Time: 9 minutesEmployer branding for government contracting is different than creating employer brand content for a commercial business. You’ll uncover a treasure trove of employee stories tied to mission and purpose, which is a recruitment marketer’s dream. However, this industry has unique challenges for communicating culture to
Reading Time: 13 minutesThe “talent tsunami” is here. Anywhere from 20-50 percent of employees are looking for new jobs or are planning to quit once the pandemic is behind us, experts estimate.* (The largest study, Edelman Data x Intelligence’s Work Trend Index survey, has this number at 40
Reading Time: 9 minutesStories Incorporated is proud to have developed award-winning recruitment marketing and employer branding content for some of the world’s leading brands. Of course, the stories we uncovered from employee storytellers have been the building blocks of the content that has been recognized. Without employees’ compelling
Reading Time: 5 minutesLearn how companies can celebrate Pride month and show support for LGBTQ+ team members in June and all year long, using employee stories. Amplifying LBGTQ+ voices should be a year-round element of your employer brand strategy. Rather than saying you have an inclusive workplace, stories
Reading Time: 9 minutesThe mental health crisis is a growing epidemic: 1 in 5 U.S. adults experience a mental illness in a given year. And globally, mental health disorders cost businesses $2.5 trillion annually. To combat this epidemic, companies are embracing progressive new benefits supporting employee mental wellness.
Reading Time: 12 minutesThis breakdown for culture communicators on how to go viral on LinkedIn is a companion to our popular piece, Tips for Trending on LinkedIn. Admit it: you’ve had LinkedIn envy. We all have. We’ve felt it when someone else perfectly puts what we wish we
Reading Time: 2 minutesDownload our Employee Value Proposition Guide and start activating your EVP with stories! EVP statements are useful and important guideposts to building your employer brand. Yet, EVPs and the pillars that support them often mean a lot more to the people who created it than
Reading Time: 5 minutesAttract veteran talent with the best recruitment marketing for veteran hiring. Use these strategies and content in your veteran hiring initiatives. More and more organizations have discovered the competitive advantages of adding veteran talent to their teams. It’s not just the courage, commitment and character
Reading Time: 11 minutesWe’ve updated this popular post with 2022 LinkedIn insights and we’ve also added a companion piece, How to Go Viral on LinkedIn. The Stories Inc. team wanted to trend on LinkedIn for our key hashtags. After research and implementing strategies, we did it! Here are
Reading Time: 6 minutesThe best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are
Reading Time: 10 minutesCandidates look to company social media channels to learn about culture. Employees are engaged when they’re invited to share their stories on social. Then, they’re inspired (and re-recruited) by social posts that reflect what’s great about working at your company. However, during hectic seasons or
Reading Time: 7 minutesStories Inc.’s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. This is the second piece in our series on ways recruitment marketers pros can create exceptional content that breaks through the noise. Recruitment marketing on social media is