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Author: storiesincorporated

best photos for employer branding

The best photos for employer branding and recruitment marketing

Reading Time: 4 minutes Scroll to the bottom to download the 2023 Employee Photography Lookbook. Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves

A 2022 Story of the Year: DEI at Choice Hotels

Reading Time: 3 minutes Every year, we select a few of our favorite culture stories from the year to celebrate employee storytelling. One of our favorite employee stories this year comes from Chelsie at Choice Hotels. This story proves Choice’s commitment to Diversity, Equity and Inclusion (DEI) through specific

Culture Content Audit and Planning Guide

Reading Time: 2 minutes Get a jump on your 2025 content strategy by conducting a culture content audit. Scroll to the bottom to download our guide, featuring an interactive worksheet. In the fast-paced world of content marketing, staying competitive requires more than just creating and publishing new content —

best employer branding videos

What is culture content?

Reading Time: 4 minutes Culture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept. What is the best form of culture communications? For this reason, employee stories are

global talent attraction

Organizational Storytelling for Global Talent Attraction

Reading Time: 3 minutes Talent acquisition teams can activate a global talent attraction strategy, including communicating local cultures, by using organizational storytelling. This piece is an excerpt from our download, The Complete Guide to Organizational Storytelling. Talent acquisition professionals and leaders love organizational storytelling efforts because they are the

portrait of woman smiling

5 DEI content strategy tips to earn employee and candidate trust

Reading Time: 9 minutes We’re sharing our top five tips for developing a DEI content strategy that connects with candidates and employees, and proves your real commitment. We’ve worked with some of the most progressive companies to create content that supports their diversity, equity and inclusion (DEI) commitment and

diversity, inclusion and employer brand

Diversity, inclusion and employer brand

Reading Time: 5 minutes Prove that your company’s diversity, inclusion and employer brand are fully integrated through real employee stories. Candidates want to know a potential employer is wholly committed to diversity and inclusion. That doesn’t mean your organization has to have arrived at perfection — it’s a continuous

diversity equity and inclusion storytelling

Communicating Diversity, Equity and Inclusion Through Storytelling

Reading Time: 8 minutes Strategies for communicating diversity, equity and inclusion through storytelling throughout our organizations.  Chief Diversity Officers and other team members focused on increasing inclusion and belonging in corporate cultures have some of the most critical roles today. You’re the cartographers and guides on your company’s continuous

DEI Calendar 2022-2023

Updated Diversity and Inclusion Content Calendar 2023

Reading Time: 6 minutes Scroll to bottom of page to download the Diversity and Inclusion Calendar! In order to fully celebrate diversity and inclusion, your culture content needs to be …   Timely and timeless  Personal and universal  Segmented and inclusive  … and none of those are mutually exclusive! As

leading storytelling strategies

12 Leading Storytelling Strategies

Reading Time: 16 minutes Stories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. Last year was a year of building for us all (sometimes as the plane was flying).  Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness,