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Author: storiesincorporated

How to Celebrate Women at Work

Reading Time: 6 minutesWhile there’s much to celebrate about how far women have come in the world of work, there’s still a lot to do to create gender equitable workplaces. Yes, this is a year-long, everyday challenge. But, holidays like Women’s History Month and International Women’s Day shine

Pharmaceuticals and Life Sciences_AstraZeneca

How to Make a Day in the Life Video

Reading Time: 7 minutesA day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. And they are great vehicles for employee storytelling –

At Home Filming 4

Why You Need At-Home Filming to Communicate Remote Work Culture

Reading Time: 6 minutesAre you communicating your company’s remote work culture? Since 2020, remote and hybrid workers have become an increasingly important talent segment. In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and

best photos for employer branding

The best photos for employer branding and recruitment marketing

Reading Time: 4 minutesScroll to the bottom to download the 2023 Employee Photography Lookbook. Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves

A 2022 Story of the Year: DEI at Choice Hotels

Reading Time: 3 minutesEvery year, we select a few of our favorite culture stories from the year to celebrate employee storytelling. One of our favorite employee stories this year comes from Chelsie at Choice Hotels. This story proves Choice’s commitment to Diversity, Equity and Inclusion (DEI) through specific

Culture Content Audit and Planning Guide

Reading Time: 2 minutesGet a jump on your 2025 content strategy by conducting a culture content audit. Scroll to the bottom to download our guide, featuring an interactive worksheet. In the fast-paced world of content marketing, staying competitive requires more than just creating and publishing new content —

best employer branding videos

What is culture content?

Reading Time: 4 minutesCulture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept. What is the best form of culture communications? For this reason, employee stories are

global talent attraction

Organizational Storytelling for Global Talent Attraction

Reading Time: 3 minutesTalent acquisition teams can activate a global talent attraction strategy, including communicating local cultures, by using organizational storytelling. This piece is an excerpt from our download, The Complete Guide to Organizational Storytelling. Talent acquisition professionals and leaders love organizational storytelling efforts because they are the