Reading Time: 7 minutesThe employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with
Reading Time: 2 minutesExecutive communications have always been a bridge from the boardroom to the masses. Whether it’s an in-person town hall, onboarding welcome video, or well-timed newsletter outreach, these communications serve as opportunities for leaders to share their perspective and build trust at important employee inflection points.
Reading Time: 6 minutesWhile workplaces have made progress toward gender equity, the work is far from over. Creating truly equitable environments requires ongoing effort, not just a once-a-year acknowledgment. However, moments like Women’s History Month and International Women’s Day offer powerful opportunities to highlight the strides your organization
Reading Time: 7 minutesA day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. And they are great vehicles for employee storytelling –
Reading Time: 6 minutesWhile amplifying Black voices and addressing diversity, equity and inclusion at work should be a year-round element of your content strategy, February is a wonderful time to specifically honor Black history and people within your company. Be a part of this national celebration and celebrate
Reading Time: 6 minutesAre you communicating your company’s remote work culture? Since 2020, remote and hybrid workers have become an increasingly important talent segment. In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and
Reading Time: 4 minutesScroll to the bottom to download the 2023 Employee Photography Lookbook. Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves
Reading Time: 3 minutesEvery year, we select a few of our favorite culture stories from the year to celebrate employee storytelling. One of our favorite employee stories this year comes from Chelsie at Choice Hotels. This story proves Choice’s commitment to Diversity, Equity and Inclusion (DEI) through specific
Reading Time: 2 minutesGet a jump on your 2025 content strategy by conducting a culture content audit. Scroll to the bottom to download our guide, featuring an interactive worksheet. In the fast-paced world of content marketing, staying competitive requires more than just creating and publishing new content —
Reading Time: 4 minutesCulture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept. What is the best form of culture communications? For this reason, employee stories are
Reading Time: 9 minutesDiving into employee storytelling can feel like a big commitment, especially if you’re new to the approach and unsure how it will resonate with your audience. But what if you could test the waters first? An employee storytelling pilot project lets you experiment on a
Reading Time: 6 minutesShare employee stories in National Disability Employment Awareness Month, October, and celebrate disabled team members all year long. October is National Disability Employment Awareness (NDEA) Month, making this month an ideal time to celebrate the contributions of disabled team members. Of course, every month is