Culture Content Audit and Planning Guide
Get a jump on your 2023 content strategy by conducting a culture content audit. Culture content is one of the best and most overlooked content categories: culture content.
In 2022, 66 percent of marketers report that they’re creating more content, and 50 percent say that their content marketing budgets have increased.*
This is great news for marketers. But, even when our budgets increase, it may still not cover the mountain of compelling content, optimized per channel and per audience, you need to make a sustained impact.
Smart marketers repurpose, refresh, reimagine, and create their way to a high-performing 2023 content library. They also take advantage of underrated and often missed opportunities to create an impact.
Content Marketing Secret Weapon: Culture Content
Culture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept.
But, culture content is the best performing content a lot of marketers aren’t using to its fullest potential. In fact, your organization is likely already creating and using culture content without a strategy.
If you haven’t thought about using your culture as a competitive marketing advantage, or if you aren’t sure how to start, this guide is for you.
Here’s what’s inside:
- What is Culture Content?
- Great Examples of Culture Content
- Conducting a Culture Content Audit
- 2023 Content Planning Worksheet…
… and more!
In short, culture content marketing should be one of your tools in your content marketing strategy for 2023 and beyond.
Download Stories Inc.’s Culture Content Audit and Planning Guide