Happy Black History Month! February is a wonderful time to honor Black history and people, especially within your company. Be a part of this national celebration and celebrate Black History Month with stories from team members.
However, amplifying the voices of Black employees and addressing anti-racism should be a constant, and year-round element of your employer brand, infused throughout your culture content. It isn’t a single category or an annual nod. Just as your company is—or should be!—increasing and improving its inclusion, diversity and belonging efforts, your content should follow suit.
Show your audiences your commitment to equality by uncovering and sharing stories from a wide array of voices from all over your organization. And, communicate your company’s dedication to preserving Black history and playing a role in a better Black future through stories from your team members.
To get you inspired, we’ve rounded up examples of innovative and employee-centric ways companies are celebrating Black History Month through stories.
Capital One: Sharing stories of an immersive Black History celebration
On its outstanding careers blog, Capital One shares stories of its large-scale, company-wide Black History Month campaign and celebration, entitled Forward. As Tina John-Marcel, Vice President of Design and Creative Director of the campaign, shares,
“After the events of 2020, it was important for Black associates to have an active voice in bringing ‘Forward’ to life. ‘Forward’ isn’t just another way for the company to acknowledge the contributions of Black people across the diaspora, it’s also a way to build and nurture a sense of belonging for Black associates at Capital One.”
Learn more about Forward on the Capital One careers blog.
Dell: Honoring Black changemakers with the help of ERG members
Meet Tiffany, Sales Manager at Dell Technologies, who shows us we really can have it all:— Life at Dell (@CareersAtDell) December 10, 2020
✔️ Career advancement
✔️ Family balance
✔️ All while making a difference in others’ lives!
Make a difference today, https://t.co/DpU3dkQQ6U pic.twitter.com/HGUrN3IDnx
As we share at length in our Dell Technologies global culture program case study, Dell Technologies shares stories of inclusion and diversity from team members all year long. In fact, it’s a natural topic when communicating your culture, like in Tiffany’s story, above. This year, Dell Technologies is celebrating Black History Month across their channels with the help of their Black Networking Alliance ERG members. All month long, these members will be sharing stories of Black innovators and how those changemakers have personally inspired them. Chief Diversity Officer Brian Reaves kicked it off on the company blog with his story of being personally helped and inspired by supercomputing pioneer Frank Greene.
Read his story, and more, on the Dell Technologies blog.
Peloton: Lifting up Black voices
Peloton has been vocal in speaking out against racial violence and discrimination on its channels. And, they’re backing up their corporate statements through highlighting the stories of their team members. They’re asking [email protected] Employee Resource Group members what makes them feel seen inside Peloton and outside of work, too. Then, they’re sharing those stories throughout February on LinkedIn. From stories of great All-Hands meeting moments to Beyoncé yoga classes with Spelman sisters, the perspectives they’re sharing make an impact because they’re personal, specific, and have the elements of a story.
See more stories on the Peloton LinkedIn page.
Bayer: Amplifying a team member’s voice and accomplishments
Bayer invited Kellie Adesina, Director, Government Affairs, Crop Science to share what Black History Month means to her as a Black woman, professional and team member. With candor, Kellie shares that she sometimes feels overwhelmed when asked to respond and help solve issues relating to race. However, she feels called to work towards greater diversity, inclusion and progress as a Black woman who has a “seat at the table” as a leader in the agriculture and food industry. In fact, she shares a photo of herself literally sitting at a table with the former U.S. Secretary of Agriculture and more leaders at a Congressional event.
As part of that calling, she co-founded Black Professionals in Food and Agriculture (BPFA) and she shares that story.
Read Kellie’s story on the Bayer Scapes Medium channel.
Recognize your Black team members in February, and especially the other 11 months of the year, by capturing their stories. Then, amplify their stories across all your channels. Our DEI content planner and guide is just the resource to help you with this. It lays out the types of stories to collect, the content channels to share them on, and provides content examples.