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The best photos for employer branding and recruitment marketing

Reading Time: 4 minutes

Does a photo really speak a thousand words? If it’s about your workplace, then yes!

Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. They can envision themselves working there (or not, which is good too). Don’t miss this opportunity!

So, we pulled together our guide to the best employer branding photos. With these guidelines for capturing compelling images that communicate culture, you’ll be on your way to engaging candidates!

1. Ditch stock photos.

The best way to provide candidates with insight into your organization is to use real employees. And, capture them in real work sites! Step away from the stock photography sites!

2. Share photos that give insight into your culture.

we're like family

The photos you choose to populate your career site and social channels should speak to what it is like to work at your organization. Quick pro tip: Don’t ask your photo subjects to dress up for photo day — tell them to come as they usually do. Even something as simple as how team members are dressed can demonstrate a lot about your culture to candidates.

3. Share photos of your workspace.

Where you work is perhaps third only to “What you do” and “Who you do it with” on the list of candidate priorities. So, providing an authentic lens into your workspace — be that cubicles, a gym, or a factory — better helps candidates visualize themselves in your space.

4. Provide pictures that communicate the remote employee experience.

Yes, you can give insight into the distributed team experience with photography, as well as video. Therefore, include images of home offices, screen-grabs from virtual team meeetings and more to communicate hybrid on-site and at-home work cultures. The presence of photography content in this vein is important to candidates searching for information about virtually-connected teams.

Check out our favorite employer branding and recruitment marketing photos.

Download our free guide, featuring examples from leading brands to get inspired for your next employer branding photography project!