Does a photo really speak a thousand words? If it’s about your workplace, then yes!
Just like every other piece of recruitment marketing content you share with candidates (like videos), a photo lets candidates put themselves in the shoes of someone who works at your organization. They can envision themselves working there (or not, which is good too). Don’t miss this opportunity!
With these three guidelines, you’ll be on your way to capturing authentic and engaging photos that help candidates visualize themselves working at your organization.
1. Ditch stock photos.
No news here: the best way to provide candidates with an insight into your organization is to actually use photos from the people and places within your organization.
2. Share photos that give insight into your culture.
Weekly team meetings with coffee and bagels? Headphones in with two screens going as you’re working in crunch time? Colleague leading over your cubicle ledge to discuss last night’s game?
The photos you choose to populate your career site and social channels should speak to what it is like to work at your organization. Quick pro tip: Don’t ask your photo subjects to dress up for photo day — tell them to come as they usually do. Even something as simple as how teams members in the photos are dressed can demonstrate a lot about your culture to candidates.
3. Share photos of your workspace.
WHERE you work is perhaps third only to “What you do” and “Who you do it with” on the list of candidate priorities. Providing an authentic lens into your workspace — be that cubicles, a gym, or a factory — better helps candidates visualize themselves in your space.
Check out our favorite employer branding and recruitment marketing photos!
We’ve put together some of our favorite photos of team members and work spaces we’ve worked with. Download our eBook with examples from labs at AstraZeneca, manufacturing at Sonoco, corporate offices at Dell and Sodexo, and many more to get inspired for your next employer branding photography project!
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