Storytelling for Executive Communications: How to Humanize Leadership
Executive communications have always been a bridge from the boardroom to the masses. Whether it’s an in-person town hall, onboarding welcome video, or well-timed newsletter outreach, these communications serve as opportunities for leaders to share their perspective and build trust at important employee inflection points.
If you were to take a step back and look at your executive communications from the perspective of a frontline employee who has never met a senior leader, what would you see? What perception would you have of leadership? How confident would you feel in the direction of the company? Would you believe the company lives its values? And most importantly, how does this perception affect how and why you would show up to work every day?
In this guide, we’ll introduce you to executive storytelling and how you can use it to raise the bar on your executive communications strategy.
Storytelling for Executive Communications
Executive storytelling is to humanize leadership at scale: creating a communications strategy that brings moments of vulnerability, personal stories, and connection to the masses. The goal is an aligned and engaged workforce. The output is a consistent drum beat of stories from leadership that amplify your organization’s most important decisions and initiatives.
Executive storytelling isn’t one campaign, video, or story. It’s a commitment to using real stories from leaders to build trust, communicate effectively, and provide support to employees and other stakeholders every step of the way. Even (and especially) when it’s not easy.
How to Humanize Leadership Using Stories
Effective executive communications strategies highlight key organizational decisions and initiatives that impact people: lofty CSR commitments, launch of a new talent program or benefit, or an organizational restructuring, to name a few. With an executive storytelling approach, you’ll incorporate stories from leadership that bring these initiatives to life in a more human way.
In the ebook, we provide four common opportunities to share leadership stories, supported by real examples from progressive companies:
- Provide strategic vision
- Lead by example to model healthy work habits and company culture elements
- Lead through adversity
- Team storytelling