Reading Time: 7 minutesThe ROI of employer branding is the story of what happened to the money spent to solve an employer branding problem and how employer brand awareness and recruiting were impacted. Learn how to measure it in this excerpt from our ebook, Getting Buy-In for Your
Reading Time: 7 minutesA day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. And they are great vehicles for employee storytelling –
Reading Time: 6 minutesWhen screen fatigue sets in, change the channel, literally, and turn on a podcast. Your ears and mind will be opened by new strategies and stories from innovators in the talent marketing industry. Start with some of our favorite employer branding podcasts. The Employer Branding
Reading Time: 5 minutesEvery year, we celebrate some of our favorite and best performing employee stories of the year. In selecting this work, we consider the substance of the story, what it says about a corporate culture, trend or economic reality, and its overall content marketing performance. In this post,
Reading Time: 5 minutesWhy use employee stories in your recruitment marketing content? Simple: It’s the most effective recruitment marketing content there is. Here’s why: 1. Stories give real insight. Your audience is active and passive candidates. Give these people what they want: insight into your culture. The only
Reading Time: 6 minutesSmart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. Keep reading to learn why. According to a 2023 Content Stadium survey, 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos). 44%
Reading Time: 5 minutesGood talent marketing content shows candidates what it’s really like to work at a company, and reinforces culture for employees. Great talent marketing content can be adjusted and repurposed to tell a single story multiple ways. And the secret to such versatile content is, you
Reading Time: 6 minutesIn today’s competitive job market, it’s crucial to have a strong Employee Value Proposition (EVP) to attract the best talent to your organization. But what many may not realize is that a Team Value Proposition (TVP) can be even more important when it comes to
Reading Time: 5 minutesA team value proposition is a concise statement that defines the unique opportunities and culture offered by a specific team to employees on that team. In this post, we’ll explore how the team value proposition and employee value proposition are inextricably linked. To learn more
Reading Time: 2 minutesScroll to the bottom to download the guide, How to Create a Team Value Proposition. In today’s dynamic business landscape, a well-crafted Employee Value Proposition (EVP) has become the driving force for attracting, engaging, and retaining top-tier talent. But as organizations evolve into complex ecosystems
Reading Time: 5 minutesYou’ve gotten approval and budget to launch an employee advocacy program. Congratulations! It may feel like the hard part is over, but a new challenge has just begun: employee advocacy training and engaging your employees to become ambassadors of your brand. Any new (or existing)