Reading Time: 7 minutesYour leaders are some of your most effective brand ambassadors, recruiters, and company culture champions. A well-crafted leadership story series brings their experiences, insights, and values to a wide audience—prospective employees, customers, or internal teams. There’s never been a better opportunity to showcase your leaders

Reading Time: 5 minutesBusiness decisions speak volumes about company values and culture. What corporations choose to fund, sell, or support programmatically is public proof that they are (or aren’t) who they say they are.    For example, years ago, CVS Health stopped selling tobacco in their stores (a $2

Reading Time: 8 minutesEmployee Value Propositions (EVPs) have long been the foundation of employer branding, helping companies articulate what they offer employees in exchange for their time, skills, and commitment. Traditionally, EVPs were thoroughly researched, structured, and documented—often taking months to develop and expected to remain relevant for

Reading Time: 8 minutesIn today’s competitive talent landscape, candidates engage with an average of 12 to 18 touchpoints before applying for a position. These interactions span across various recruitment channels, from exploring your career site to attending recruiting events. Each offers a unique opportunity to showcase your company’s

Reading Time: 5 minutesThe new year brings fresh opportunities to refresh, refocus, and re-energize your organizational storytelling strategy. With a well-structured plan in place, you’ll achieve better alignment across teams, execute projects more efficiently, and create a lasting impact. Who wouldn’t want that? Here are five actionable steps