Reading Time: 3 minutes No matter how hard you try, you just can’t figure out how to get your current team members to write Glassdoor reviews for your company. Which means that the reviews that are up there tend to be weighted more toward people who have left the

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Reading Time: 3 minutes Since we’re all about stories here at Stories Incorporated, I’d like to start off this post with a classic tale, one that’s been used in many a math and finance class: The Legend of the Chessboard. It’s a short but powerful story. “Interesting story, indeed,”

Reading Time: 3 minutes During a recent run on the treadmill, I was listening to an episode of Tim Ferriss’ podcast, where he interviewed an entrepreneur named Derek Sivers. The episode is definitely worth a listen in full, but there was one tiny piece of the conversation that was

Reading Time: 3 minutes Recruiting and talent acquisition have grown beyond the bounds of identifying and evaluating people to fill empty roles. There’s an art to it—or a science, depending on who you are—that’s making us think that a better approach is recruitment marketing. Recruitment marketing is every way your

Reading Time: 3 minutes Looking for an employer branding content example? The way your organization treats its staff when life happens is one place to find great stories. When my son was born three months prematurely and out of state in 2008, we faced a real struggle in getting

Reading Time: 8 minutes This is a guest blog post by Elyse Schmidt of SmashFly. Consumers interact with as many as 12 touchpoints before making a decision to purchase. We could say the same for candidates, who are more like consumers than ever. Candidates use social media, career sites,

Reading Time: 2 minutes Honesty about your company’s culture, and what a day-in-the-life is like in the role, is essential when recruiting for long term fit. I saw this first hand when I was a recruitment leader, working for an organization whose culture was in process (read: some growing

Reading Time: 4 minutes This is a guest post by Jamie Nichol of CultureIQ. Any company can email out their core values and post them on their website. That’s the easy part. What is harder, less common, and far more important, is having values that actually mean something to

Reading Time: 4 minutes Upon reading the lengthy New York Times article that primarily blasted Amazon’s workplace practices, I’ll admit, I had my suspicions as to how true-to-life it was, at least on the whole. How could a company be so successful if it wasn’t doing right by its

Reading Time: 4 minutes One of the biggest factors in how people reacted to the recent New York Times article and the subsequent rebuttal was their perception of Amazon as a workplace before either piece came out. In marketing, a brand is much more than a logo, a tagline,

Reading Time: 3 minutes In the early 1970s, Bing Russell (Kurt Russell’s father) decided to move on from his career as an actor in Hollywood to establish an independent baseball team in Portland, Oregon. Portland’s long-time minor league team had just moved away, leaving a void that Russell hoped