Reading Time: 5 minutesThis post is inspired by a DisruptHR presentation we’re giving on November 6th (DC friends, get tickets here). Having a No Good, Terrible, Very Bad Day didn’t stop when we reached adulthood. Sometimes, these days happen at (or because of!) our workplace. In employer branding

Reading Time: 4 minutesPsst: it’s employee stories. With the tight talent market and the swell of uninspiring content for candidates out there, there’s a real opportunity and need for all of us to get better at content and recruitment marketing basics:  Understanding our audience Creating content that engages

Reading Time: 5 minutesThis post originally appeared on the SmashFly blog.  Recruitment marketers, we know you’re thinking about funnels that end in hire. But did you know there’s a different approach that can make your job easier and harder at the same time?  Yes, the infinity loop extends

Reading Time: 9 minutesLast week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies.  When emcee and Diversity & Inclusion guru Torin Ellis took the stage, he didn’t talk long. He had just one

Reading Time: 4 minutesScott and I were less than a year into building Stories Inc. and things were going great between us. And, we were delighted when we won our first large project, for The Motley Fool. We were even more delighted when we realized we could hire

Reading Time: 3 minutesI have a Big Birthday this September. So, I wanted to do something this summer that would shake up my life a little in celebration. I signed up for a marathon and convinced one of my best friends to run it with me. Except, I’m

Reading Time: 6 minutesAt Smashfly’s Transform conference in Boston, keynote speaker Erik Qualman told a personal story from his early days as an author trying to establish his brand: For a photo shoot for one of his books, his team had the idea that he should wear Clark

Reading Time: 7 minutesA few sessions into EBrand’s 2019 conference, we noticed a pattern. Each time emcee Audra Knight introduced a speaker, she shared something she had in common with him or her. For some this came from similar experiences as parents; with others, such as Amgen’s John

Reading Time: 3 minutesIn the early 1970s, Bing Russell (Kurt Russell’s father) decided to move on from his career as an actor in Hollywood to establish an independent baseball team in Portland, Oregon. Portland’s long-time minor league team had just moved away, leaving a void that Russell hoped

Reading Time: 3 minutesI’m not suggesting that this makes sense for all companies to do, but it is a rare and refreshing thing to see when a company’s ‘Team’ section on its website is truly alphabetical. By truly alphabetical, I mean that even the leadership team is in

Reading Time: 7 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really