Reading Time: 3 minutes We fly Southwest because of how they treat their employees. This picture is from the Southwest Airlines twitter feed: “Welcoming a new class of Interns to our Family with a #SWAselfie! #LUV.” For an extended version of what we mean, take a look at this
Reading Time: 3 minutes We love articles here at Stories Incorporated. We read, retweet, and comment on them on Twitter; we send them to each other; we fall down rabbit holes of links and sidebars; sometimes we even write them ourselves. We see so many that jive with what
Reading Time: 3 minutes Have you heard of the Net Promoter Score (NPS)? It’s a metric based on a single direct question to measure customer loyalty: “How likely is it that you would recommend our product/service to a friend or colleague, on a scale of 0 to 10?” Data
Reading Time: 3 minutes Here’s President Barack Obama, surprising our office with a visit on 7/3/14. You know what’s interesting about revolutions? They can be enormous, disruptive events that make waves and change the world — even if it’s just your world. They can be on the edge of
Reading Time: 3 minutes When a company has an empowerment culture, it can turn great employees into heroes. Certain brands in the Kimpton family of hotels offer guests the option to request a live goldfish to stay overnight in their guest room. The children in one family of loyal
Reading Time: 3 minutes I’m not suggesting that this makes sense for all companies to do, but it is a rare and refreshing thing to see when a company’s ‘Team’ section on its website is truly alphabetical. By truly alphabetical, I mean that even the leadership team is in
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Reading Time: 3 minutes I attended a talk recently in which one of Sweetgreen’s founders, Jonathan Neman, was interviewed on stage about a variety of topics surrounding his company’s evolution. It is always refreshing to see a business that understands the importance of storytelling. You didn’t have to attend
Reading Time: 2 minutes At Stories Incorporated, we spend a lot of time interviewing storytellers, and—while I think my memory is generally pretty poor—I find myself having an easy time remembering the stories shared with us. We love to turn to an article that explains why the stories we
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Reading Time: 3 minutes At Stories Incorporated, we read tons of articles on company culture, and one of the themes we see in those articles is that ‘culture is much more than ping pong tables and a stocked fridge in the office.’ This idea—with which we agree completely—gets so