Reading Time: 4 minutesThe best careers pages have great content. Job seekers want to know about perks, of course, but they also want to hear about current team members’ experiences and know what the culture is like. They want to know what the company values and how that

Reading Time: 8 minutesThis post was originally published on the SmashFly blog. Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus application process to submit your application. You receive

Reading Time: 3 minutesMark Hoplamazian, CEO of Hyatt Hotels, sat down with a housekeeper at one of the company’s hotels with the hopes of learning some ways that leadership might improve the experience of team members like her. As you’d expect, the housekeeper was a little nervous—after all,

Reading Time: 2 minutesFirst Round Review published a great article that examines a common issue these days: the lack of loyalty among engineers to the companies they work for. The article features Tiho Bajic, the CTO of Nitro, who explained that many engineers “are acting like mercenaries. They

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get

Reading Time: 8 minutesThis is a guest blog post by Elyse Schmidt of SmashFly. Consumers interact with as many as 12 touchpoints before making a decision to purchase. We could say the same for candidates, who are more like consumers than ever. Candidates use social media, career sites,

Reading Time: 4 minutes“You should sit in meditation for 20 minutes every day — unless you’re too busy; then you should sit for an hour.” -Old Zen adage As we’ve mentioned, our teammate Pam is taking a class called Meditation and Leadership through the McDonough Business School at

Reading Time: 5 minutesYou’ve always known your internship recruitment strategy can impact long-term hiring goals. Now you’re really glad you invested in internship recruitment marketing for this initiative hiring season: according to NACE’s 2016 annual report, the intern-to-full-time-hire conversion rate is at a 13-year high of 61.9%. That’s

Reading Time: 5 minutesThis year for recruitDC, we did things a little differently…and we volunteered our time to help the recruitDC team out throughout the conference, and we had a blast. The recruitDC team is entirely made up of industry professionals who donate their time to put on

Reading Time: 3 minutesWe love articles here at Stories Incorporated. We read, retweet, and comment on them on Twitter; we send them to each other; we fall down rabbit holes of links and sidebars; sometimes we even write them ourselves. We see so many that jive with what

Reading Time: 3 minutesRecruiting and talent acquisition have grown beyond the bounds of identifying and evaluating people to fill empty roles. There’s an art to it—or a science, depending on who you are—that’s making us think that a better approach is recruitment marketing. Recruitment marketing is every way your

Reading Time: 5 minutesJob-seeking is not just about finding a job anymore. It is about finding the right job. Likewise, companies are finally starting to realize that recruitment marketing—putting a concentrated effort into attracting and hiring the right candidate—has long-term benefits that more than cover the investment. In