Reading Time: 5 minutes You’ve always known your internship recruitment strategy can impact long-term hiring goals. Now you’re really glad you invested in internship recruitment marketing for this initiative hiring season: according to NACE’s 2016 annual report, the intern-to-full-time-hire conversion rate is at a 13-year high of 61.9%. That’s

Reading Time: 8 minutes This post was originally published on the SmashFly blog. Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus application process to submit your application. You receive

Reading Time: 3 minutes It’s not a secret that Super Bowl Sunday is one of the biggest marketing days of the year (a 30-second ad slot this year was a “bargain” at $5 million). Companies utilize the 100 million+ viewers to (hopefully) build brand equity — and according to

Reading Time: 5 minutes SmashFly, a Stories Inc. partner, released its second annual Recruitment Marketing Report Card for the Fortune 500. The document provides an insightful look into best practices and emerging trends in recruitment marketing. Browsing it from the Stories Inc. perspective, you’d think this post would be

Reading Time: < 1 minute Stories Inc. does not have a clock-punching work environment—team members are encouraged to take breaks during the workday, meet friends for lunch, etc. One day, Pam, a communications intern, spoke up and told Lauryn and Scott that she wasn’t comfortable taking breaks because she noticed

Reading Time: < 1 minute Matt, a business development intern, set an ambitious goal for how many meetings he’d be able to set up each month…and he achieved it! But, in bringing the quantity of sales leads to the next level for Stories Inc., Matt didn’t sacrifice the quality and

Reading Time: < 1 minute When Stories Inc. was engaged for a project with a very tight deadline, it was all hands on deck to make sure it got done. That included Heather, who stepped outside her role as a business development intern to learn a completely new technology and

Reading Time: 6 minutes Imagine you’re the CEO of a fast growing company. You look at the pool of applicants to your company and realize that only a small percentage of them are qualified. You further realize that—of that small percentage that are qualified—only a small percentage of those

Reading Time: 5 minutes With the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.

Reading Time: 3 minutes Mark Hoplamazian, CEO of Hyatt Hotels, sat down with a housekeeper at one of the company’s hotels with the hopes of learning some ways that leadership might improve the experience of team members like her. As you’d expect, the housekeeper was a little nervous—after all,

Reading Time: 5 minutes By Andie Schilstra The Coolest Cooler: a 21st century cooler that actually is cooler. This cooler is one of my favorite Kickstarter projects. It is one of the most backed projects on the site, making it a really popular idea that thousands of people wanted

Reading Time: 5 minutes Government consulting companies face interesting employer branding and recruitment marketing challenges, especially when taking a real-story approach to building content. Because projects can be related to national security, employees can’t publicly discuss their innovative work. Also, forget sweet office shots—sometimes government consultants work in SCIFs