Reading Time: < 1 minuteMatt, a business development intern, set an ambitious goal for how many meetings he’d be able to set up each month…and he achieved it! But, in bringing the quantity of sales leads to the next level for Stories Inc., Matt didn’t sacrifice the quality and

Reading Time: < 1 minuteStories Inc. does not have a clock-punching work environment—team members are encouraged to take breaks during the workday, meet friends for lunch, etc. One day, Pam, a communications intern, spoke up and told Lauryn and Scott that she wasn’t comfortable taking breaks because she noticed

Reading Time: 2 minutesA freshly pressed suit, shaky hands and resumes still warm from the printer: it’s interview time. Resume accomplishments abound, interviewers dole out polite nods and candidates recite well-rehearsed narratives. As the interview winds down, the interviewer says—“what questions do you have for me?” The interviewee

Reading Time: 3 minutesDuring a recent run on the treadmill, I was listening to an episode of Tim Ferriss’ podcast, where he interviewed an entrepreneur named Derek Sivers. The episode is definitely worth a listen in full, but there was one tiny piece of the conversation that was

Reading Time: 4 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Reading Time: 4 minutesUpon reading the lengthy New York Times article that primarily blasted Amazon’s workplace practices, I’ll admit, I had my suspicions as to how true-to-life it was, at least on the whole. How could a company be so successful if it wasn’t doing right by its

Reading Time: 3 minutesLooking for an employer branding content example? The way your organization treats its staff when life happens is one place to find great stories. When my son was born three months prematurely and out of state in 2008, we faced a real struggle in getting

Reading Time: 3 minutesMike Ruddle recently posed the question: “Is it time we treated candidates as consumers?” Not long ago, Lauryn discussed extending an organization’s culture beyond the internal team to vendors and customers. Now consider the flipside. What if we treated candidates like customers? No (smart) sales

Reading Time: 3 minutesHave you heard of the Net Promoter Score (NPS)? It’s a metric based on a single direct question to measure customer loyalty: “How likely is it that you would recommend our product/service to a friend or colleague, on a scale of 0 to 10?” Data

Reading Time: 5 minutesWith the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.

Reading Time: 4 minutesOne of the biggest factors in how people reacted to the recent New York Times article and the subsequent rebuttal was their perception of Amazon as a workplace before either piece came out. In marketing, a brand is much more than a logo, a tagline,

Reading Time: 6 minutesImagine you’re the CEO of a fast growing company. You look at the pool of applicants to your company and realize that only a small percentage of them are qualified. You further realize that—of that small percentage that are qualified—only a small percentage of those