Reading Time: 3 minutesThis 2021 Story of the Year is a leadership story that gets real. It shows that great leadership creates great leaders, and deconstructs imposter syndrome. This type of story works overtime: It reinforces your commitment to developing great leaders, while communicating it to candidates, too.
Reading Time: 9 minutesCandidates are looking to find out what it’s really like to work at your company. And, they’re not going to take your word (or words on your website) for it. They need hard evidence of your employee experience and culture. This has always been the
Reading Time: 4 minutesEngage employees and recruit candidates with storytelling from your team. Employee stories show values in action internally and externally. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee stories that embody the company’s values, cultural statements and
Reading Time: 7 minutesThere’s a lot of energy and discussion around diversity, and hiring women-owned businesses as suppliers. But recent statistics show that they are not advancing or growing at the rate other organizations do. 3 percent of U.S. venture capital goes to all-women founding teams 17 percent
Reading Time: 7 minutesWe watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. We’re always watching the culture videos released by companies trying to communicate
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Reading Time: 4 minutesCandidates want to really see who they’ll be working for. These great hiring manager videos are examples of the content they’re seeking. As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and
Reading Time: 9 minutesSearch engine optimization (SEO) isn’t just for consumer marketing—it’s a vital part of recruitment marketing. If your job descriptions, career site, or culture content aren’t appearing in relevant search results, you’re likely missing out on prospective candidates. Understanding and applying SEO for recruitment ensures your
Reading Time: 6 minutesYour marketing department is slammed. But, YOU can create great recruitment marketing without your marketing department. Develop awesome visual content featuring real employees, and your talent acquisition, employer branding and recruitment marketing expertise. Here are some tips that will wow your audiences (and your marketing colleagues!).
Reading Time: 6 minutesWhy an unlimited vacation policy doesn’t work, and how progressive companies are implementing this alternative that give employees real, quality time off. First, we were on a hamster wheel of busyness. Then, the pandemic rocked and ruined our lives. And now, we’re languishing and recovering
Reading Time: 13 minutesEvery day, employers are deciding what return-to-work looks like for their company. Studies have shown* that the majority of employees want flexibility and the option to decide where they’ll work. While some companies are redesigning spaces to accommodate hybrid and in-person options to meet candidate
Reading Time: 2 minutesAccess our on-demand DEI Presentation from TA Week! This workshop shows how employee stories communicate DEI progress and strategy, with examples from leading brands. “Diversity and inclusion statements” may be rooted in good intention, but they’re ineffective. Audiences will believe an organization really values DEI