Reading Time: 6 minutesAt Smashfly’s Transform conference in Boston, keynote speaker Erik Qualman told a personal story from his early days as an author trying to establish his brand: For a photo shoot for one of his books, his team had the idea that he should wear Clark

Reading Time: 7 minutesA few sessions into EBrand’s 2019 conference, we noticed a pattern. Each time emcee Audra Knight introduced a speaker, she shared something she had in common with him or her. For some this came from similar experiences as parents; with others, such as Amgen’s John

Reading Time: 3 minutesIn the early 1970s, Bing Russell (Kurt Russell’s father) decided to move on from his career as an actor in Hollywood to establish an independent baseball team in Portland, Oregon. Portland’s long-time minor league team had just moved away, leaving a void that Russell hoped

Reading Time: 3 minutesI’m not suggesting that this makes sense for all companies to do, but it is a rare and refreshing thing to see when a company’s ‘Team’ section on its website is truly alphabetical. By truly alphabetical, I mean that even the leadership team is in

Reading Time: 7 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Reading Time: 5 minutesOver the past few years, we’ve worked closely with Dell and their Employer Brand team to find great stories and create content to show what it’s really like to work for Dell within a diverse array of different talent and background groups, such as interns

Reading Time: 4 minutesOn June 21st, I tuned in to SmashFly’s virtual conference, TransfoRM. The event featured diversity, being proactive, the 2050 project, data analytics, hiring for retention, and being a CTRM grad. These recruitment marketing superstars are transforming the industry! There were plenty of key ideas that

Reading Time: 5 minutesI’ll never say no to a long weekend! In August, the Stories Inc. co-founders Scott and Lauryn gave our team the four Fridays off between August 10 and August 31. Check out Scott’s blog post, Are Summer Fridays Good for Business and Employer Brand? Lauryn

Reading Time: 5 minutesIt’s exciting to extend a position offer for both the candidate and the recruiter. And while this may be the end of the job hunt/candidate hunt, that doesn’t mean the work is over. You’ve found the perfect candidate. Now it’s time to close the deal,

Reading Time: 3 minutesWant to create a thriving culture? Focus on the employee experience. There’s an entire leadership philosophy around putting employees first. It’s called servant leadership. Servant Leadership It’s been around for thousands of years, but Robert Greenleaf coined the term. He defined it as this: “A

Reading Time: 3 minutesCandidates are looking at your website, your careers page and your social media profiles with curious eyes. They are searching for as much insight as they can find on the company and what it’s like to work there and on average, they visit your site

Reading Time: 4 minutesThis July, Stories Inc. and Talemetry teamed up to host a webinar on, you’ve guessed it, stories! More specifically, Lauryn Sargent and Stephen Schwander deep dived into the topic of improving the candidate experience with employee stories. Lauryn shared how we [at Stories Inc.] think