Reading Time: 7 minutesWe break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership

Reading Time: 4 minutesScott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand

Reading Time: 4 minutesStories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on

Reading Time: 5 minutesStitch Fix’s early focus on creating value for all stakeholders, especially its vendor partners, benefitted Stitch Fix in a very tangible way when the pandemic hit. For CEO Katrina Lake, it’s one of many examples that validates her belief that stakeholder value is shareholder value.

Reading Time: 6 minutesIn case you hadn’t yet read enough about the Gamestop drama, I wanted to focus on one aspect of the story: its lesson on the importance for companies to align everything with mission. Last week, Robinhood had to temporarily limit trading of Gamestop and other

Reading Time: 4 minutesAt the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee

Reading Time: 7 minutesScott Thompson shares the impact of Tony Hsieh on modern business, customer interactions, and Stories Inc. And, he honors Hsieh’s memory. I was shocked and saddened to hear that Tony Hsieh passed away at the age of 46 this past weekend. Hsieh has always been