Reading Time: 4 minutesEmployee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent
Reading Time: 2 minutesWe are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts
Reading Time: 6 minutesWe worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutesWe break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 4 minutesScott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand
Reading Time: 4 minutesStories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on
Reading Time: 3 minutesNo matter how hard you try, you just can’t figure out how to get your current team members to write Glassdoor reviews for your company. Which means that the reviews that are up there tend to be weighted more toward people who have left the
Reading Time: 5 minutesStitch Fix’s early focus on creating value for all stakeholders, especially its vendor partners, benefitted Stitch Fix in a very tangible way when the pandemic hit. For CEO Katrina Lake, it’s one of many examples that validates her belief that stakeholder value is shareholder value.
Reading Time: 8 minutesAmidst all the uncertainty and anxiety the COVID-19 crisis has brought to our world, these companies took actions that support their corporate values. Here are companies living their values during COVID-19. How companies care for their people during a crisis is a true test. Indeed,
Reading Time: 6 minutesIn case you hadn’t yet read enough about the Gamestop drama, I wanted to focus on one aspect of the story: its lesson on the importance for companies to align everything with mission. Last week, Robinhood had to temporarily limit trading of Gamestop and other
Reading Time: 4 minutesAt the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee
Reading Time: 4 minutesUnder Hammurabi’s Code in ancient Mesopotamia, if a house caved in and killed its inhabitants, then the builder of that house would face the death penalty. It’s a pretty harsh thought, but you can’t deny that it probably did a good job of incentivizing home