Reading Time: 8 minutesStories Inc. co-founder Scott uses Coinbase’s new policy on workplace activism and politics to examine the importance of aligning all aspects of an employer brand—from mission to brand messages to cultural norms. In a recent blog post, Coinbase CEO Brian Armstrong announced that in an
Reading Time: 4 minutesOur Director of Client Services, Jill Shabelman, was invited to join Bryan Chaney on The Talent Brand podcast to discuss storytelling for talent brand. This episode is an engaging discussion between two employer brand leaders. But, it’s also a master class in recruitment marketing content
Reading Time: 4 minutesDuring my summer with Stories Inc., I spent my time learning about employer branding, recruitment marketing and the power of storytelling. While researching trends to write about for our blog, I was searching companies social media presence. Check out my post on Employer Branding Hashtags
Reading Time: 7 minutesStories of teams show the candidate valuable information that they wouldn’t get from a job description alone. It’s the best way to promote your talented team in a way that candidates will trust. In this post, we use our Stories Inc. Project Team’s content to show you the impact.
Reading Time: 6 minutesQuick. Think of a piece of corporate content that fires you up, can make you cry without saying a word, and invokes action in their audience. Even if that action is just to call your mom. Those are three of my all-time favorite ads from
Reading Time: 5 minutesIn our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than
Reading Time: 10 minutesInspired by Simon Sinek’s The Infinite Game and King Arthur Flour’s Covid-19 response, Stories Inc. co-founder and partner Scott Thompson examines leading with an infinite mindset. With many people turning to baking as a source of comfort during the Covid-19 lockdown, King Arthur Flour flew
Reading Time: 7 minutesIt’s the time of year when Stories Inc. reflects on two questions: What has inspired us this year? How have we improved as recruitment marketers? Because uncovering important and compelling stories that communicate culture is our job, there is no shortage of sources of inspiration. Our
Reading Time: 6 minutesThe Stories Inc. team was collaborating on a blog post about collaboration (hey, we walk our talk) before the coronavirus. The resources and examples we gathered would have been helpful to talent marketers in a pre-pandemic world, but currently are eclipsed by stories of collaboration
Reading Time: 6 minutesSupporting the mental and emotional health of employees during a crisis is a top priority for your company, especially during the COVID-19 pandemic. Here are examples of organizational efforts that address the emotional, mental and physical health of employees. Our workplaces have dramatically shifted.. Employees
Reading Time: 5 minutesIf you’re attempting to bring the work experience of a particular team to life through story-based content, make sure to speak the team’s language.
Reading Time: 3 minutesThis article was originally posted on Social Recruiting Strategies’ blog. Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like